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Expiring penalties

Please avoid "hidden link" exchanges

         

GoogleGuy

2:07 am on Dec 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hey, recently we penalized some domains that participated in a certain link exchange program that used hidden links with keywords stuffed in those tiny little images. I won't call out the link exchange program by name, but it was pretty obviously spam that went way outside our quality guidelines.

I just wanted to let those site owners know that those penalties are set to expire, and most of those domains will be coming back. A note to site owners who were in this program: please don't use hidden text or hidden links on your pages. Ultimately, each webmaster or site owner is responsible for what's on your own domains. If you put hidden links/text on your pages, Google may have to remove you from our index, and we'd rather not do that. More info on our guidelines is here:
[google.com...]

Hope this helps,
GoogleGuy

SlyOldDog

5:49 pm on Dec 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well it may be a happy new year for some, but I hope it's not any old skeletons coming out of my cupboard. One of our competitors has a ban and has thousands of backlinks. If he comes back, we are dead meat.

Right now I wish Google were not so nice :)

colintho

5:57 pm on Dec 31, 2002 (gmt 0)

10+ Year Member



Googleguy, In the last update I had a new site receive a penalty PR0 after getting indexed in the previous months update with PR3, I believe this was due to an innocent but obvious mistake - will this "expiring penalties" apply to my site?

In between updates I added 100+ subwebs (7,000 pages), building a site that I was hoping to develop my own "directory" using duplicated subwebs to form a basic "navigation" structure. I carefully renamed the 100+ (7,000 pages), subwebs so that each reflected town, state, region etc.. Each subweb used page titles & descriptions similar to the following format:

"Find (keyword) services within the (town, state) Websites offering (keyword) products, services or information listed for the (town, state)"

After the site recived the PR0 I took away the subwebs, in the hope that the site / domain could pick up some PR value at the next update / this update.

In the mean time I have now "invested" in directory mangagement software, trade mark registration, dedicated server (ready for me to move the domain to - once the PR0 is "cured"), to allow me to develop my directory correctly.

I still need to "shake off" the PR0 - will this "expiring penalties" apply?

rfgdxm1

6:03 pm on Dec 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>I won't call out the link exchange program by name, but it was pretty obviously spam that went way outside our quality guidelines.

One thing GG. Might it not make sense to mention this be name so naive webmasters can avoid it? If this can be fatal to ones site, then webmasters would like to know about it.

ciml

6:11 pm on Dec 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



RFG, I recommend avoiding any "link exchange program that used hidden links with keywords stuffed in those tiny little images".:)

rfgdxm1

6:22 pm on Dec 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One thing ciml: Is it possible that some of these webmasters were duped with vague promises that this would just "increase website traffic", and didn't realize exactly what they were getting into?

crosenblum

6:32 pm on Dec 31, 2002 (gmt 0)

10+ Year Member



I think what I'd like more than anything is identification of those bad exchange programs.

The goal is not to defame them, but I think we have a need to know what to avoid. And how can we do that if we don't know the details.

I have a lot of respect for google for and it's desire to stand on simple good service and integrity.

Of course you can't be anything for anyone.

Perhaps another measure, is to reward those who do a good job, aka solid content and navigation..and so on..

What would be outstanding as a possible future idea, is to take each major category and pick 1-5 top websites. That meet and exceed all good standards for design and content. And reward them with a litte trophy or ceremony.

We all tend to focus on the bad, lets take care of the bad, but create a better incentive program to further encourage the good.

This is a free-market, and free markets tend to wean out the unsuccessful. And part of the new age is that Search Engines will wean out the abhorrent successors and their abhorrent methodologies.

Now let's turn the cheek and look and examine at the sites and their methodologies that cause them to earn higher positioning.

Let's take this to a higher level where we all want to be.

Any thoughts?

JohnRoy

6:44 pm on Dec 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> ©2002 Google - Searching 3,083,324,652 web pages
>> will be
>> ©2002 Google - Searching 1,263,083,324,652 zillion pages

You probably mean, 10 years from now, ©2012...

>> Google may have to remove you from our index, and we'd rather not do that.

Therefore you only push 'em to the back, huh? :)

Gooooogle is Great.

ciml

7:22 pm on Dec 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Is it possible that some of these webmasters were duped with vague promises...

Oh yes. It's the same with hidden text, etc.

It will always be hard for site owners to distinguish the "few unethical SEOs" from the "Many SEOs [who] provide useful services", so I'm pleased to see education attempts from Google.

coconutz

7:34 pm on Dec 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>I think what I'd like more than anything is identification of those bad exchange programs.

Take a look through the Google Information for Webmasters [google.com]. Google offers quite a bit of information on what types of link exchange programs to avoid.

  • Webmaster Guidelines [google.com]
    Quality Guidelines - Specific recommendations
  • Google Facts and Fiction [google.com]
    Joining a link exchange or "free-for-all" link program will boost my rankings.
  • Search Engine Optimizers [google.com]
    What are the most common abuses a website owner is likely to encounter?
  • javascripter

    8:10 pm on Dec 31, 2002 (gmt 0)

    10+ Year Member



    I am sort of new at this and after reading several postings, it seemed logical to put referring links in my websites.

    If I am the webmaster for 10 different websites, it's okay to have a link on each page to my company home page? Also on my company home page I have a projects page that lists all the sites I have developed. This isn't something you frown on is it?

    Thanks,

    Ken

    [edited by: Marcia at 9:45 pm (utc) on Dec. 31, 2002]

    lgn

    9:23 pm on Dec 31, 2002 (gmt 0)



    I would like to get clarification about internal hidden links.

    We have a site that is sort of dynamic. We use a perl program to pass hidden form variables from one page to the other. Unfortunately, most Search Engines including Google fails to index beyond my home page, due to a rather complex querry_string after the url.

    I was going to add hidden links, joining all my web pages. I don't want to make the link visible,or the user may click on the wrong link, skip out of the perl manage script, and lose the shopping cart contents.

    Does google penalize sites that have internal hidden links. Im trying to make it easier for search engines to crawl my site. But I don't want to be penalized, if Google is unable to tell the difference between internal and external hidden links.

    [edited by: Marcia at 9:46 pm (utc) on Dec. 31, 2002]

    Lots0

    10:44 pm on Dec 31, 2002 (gmt 0)



    GoogleGuy said,
    I just wanted to let those site owners know that those penalties are set to expire, and most of those domains will be coming back.
    Ya the ones that survived the wrath of Google - I wonder just how many of those Webmasters had no idea what happened to them or why?

    GG was your post directed more at intimidating other Webmasters to remove link exchange links?

    <edited for clarity and spelling>

    Fnord

    11:55 pm on Dec 31, 2002 (gmt 0)

    10+ Year Member



    I'm curious about some of the *older* bans. Once upon a time, some links programs had more traffic than Google. Will Google revisit any of their decisions from, say, 1999 and 2000?

    Or is redemption only available to those who sinned this year, and paid good money for it, to participate in a program whose clear intent was to attain higher rankings?

    mayor

    12:12 am on Jan 1, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    rfgdxm1 >> Might it not make sense to mention this be name so naive webmasters can avoid it?

    Google's lawyers probably don't want them to throw names around. A big name dominant in an industry and a fat bank account makes the other guy's lawyers salivate.

    Maybe some little mom or pop can spill the beans, huh?

    rfgdxm1

    12:30 am on Jan 1, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    Fair point. Google is likely lawsuit shy. Someone else will have to name this link exchange Google has banned.

    Jensaarai

    12:45 am on Jan 1, 2003 (gmt 0)

    10+ Year Member



    In the idea for any sort of validator system, I have a contention with this second point:

    <<2. There seems to be text that is the same color as the background >>

    While it irks me and many base users whenever I find myself led to a website with so-called "White Text" (Insert appropriate color to background in place of white) tricks to get ranked higher, I must point out the few legitimate uses for white text.

    The one that comes foremost to mind is a technique used on many independant entertainment news/forum type sites, where out of respect for each others, users post any and all spoilers in white text, so the random reader will not accidently ruin a highly anticipated book/movie/television show. By highlighting this white text, it becomes visible and you may read on if you wish.

    Another use is for hidden logins etc.

    I doubt any validator program would be able to discern between this "legitimate use" and other "unethical uses."

    As I've read so far, it seems to me that this is the case for all the various techniques covered here. As great as Google may be, they just can't always root out the good webmasters from the devious ones.

    My only suggestion would be some sort of contact/personal review system, where if your website has been penalized, and you believe this has been done so by mistake, you can plead your case to a real person, rather than just hope the penalties "wear off" one day. (Excuse me if something like this already exists, although from the tone of this thread I conjecture this is not so.)

    In a world where Google is the most used search engine, a mistaken penalty can literally mean the difference between life and death for and innocent small business e-commerce website.

    (But then, what do I know, this is my first post here ;) )

    Brett_Tabke

    12:52 am on Jan 1, 2003 (gmt 0)

    WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



    Thanks for the heads up GG. Since these are due to "expire" soon, does that mean the update is on deck?

    przero2

    1:38 am on Jan 1, 2003 (gmt 0)



    It sure sounds like a new year update on deck:)
    Happy New Year fellow webmasters.

    GoogleGuy

    4:26 am on Jan 1, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    We never talk about future plans, Brett. ;)

    Hope everyone has had good holidays so far!

    Mark Candiotti

    7:30 am on Jan 1, 2003 (gmt 0)

    10+ Year Member



    A bit cryptic, that last response. Usually, GG, you would simply hint the update's imminent. Something up? Hmmmmm... (or maybe I just need some more coffee!)

    darnbarn

    8:03 am on Jan 1, 2003 (gmt 0)



    I have two points to make about the text being the same color as the background that are very different from above. I have never been penalized for anything before, and I make sure that I stay away from anything that may ever put me in that position, but from a design standpoint:

    1. I have a page, where the background is white, the table cells alternate between white cells with black text and dark blue cells, that have the text title for each section. In the dark blue cells, I would like to have white text, I don't because this would be seen as white text on a white background, right?

    2. I have seen several sites that take advantage of this oversight (comparing text color to the page background color, instead of the cell background color) where they have a solid black colored cell with black text in it, but the page background is white.

    The other thing I have seen quite a bit is, the page (or cell) background image is a single pixel (or small square) black .gif and the page has black text on it.

    I am wondering how can we (meaning people playing by the rules) can compete with these people who have obviously found ways of getting around this issue. I have reported a few people who do this on a pretty big scale, but after two months, I still see that they are #1 and make lots of money.

    My questions is (though I guess it will not be answered), is google interested in leveling the playing field?

    I have yet to see anything done about spam reports and if you look into any topics here that talk about spam reports, everyone seems to say one of two things:
    1. they are a waste of time
    2. the only way to compete, is to cheat

    I must say that playing by the rules kind of sucks, I will never be #1 on google, my category is dominated by a competitor that has broken most of the rules, is a corrupt dmoz editor with multiple dmoz contacts/accounts and family members and employees who who are dmoz editors.

    I reported him to dmoz and the next day recieved threatening telephone calls from him, he had almost all of my (and client) websites removed from dmoz.

    I reported his 30 something mirrors sites and cloaking/hidden text/spam to google months ago, nothing was done.

    I really enjoy this forum, but it seems like there is no way to win at the ecommerce game since there seems to be no way to compete on a level playing field, unless you break the rules.

    I do have to say, that I do ok right now because I generate sales on other search engines. I'm also in the top 20 for my 3 big money phrases on google, which brings in a decent amount of sales. But the fact is, 25-50% of the top 30 listings all belong to one competitor and nobody seems to be doing anything about it.

    I'm sure I'm just one of many people in this situation, just wondering how many others are still playing by the rules and never being given the chance to compete on a level playing field.

    my 3 cents...

    spinnercee

    8:13 am on Jan 1, 2003 (gmt 0)

    10+ Year Member



    re: un-intended use of white text:

    It is fairly common for a "green" webmaster to use a background image on a page -- so consider this, the body tag will have BGCOLOR and TEXT both white, as BGCOLOR is not relevant to the "look" of the page... To a bot, which is not concerned with the rendered page, this looks bad as the text will appear to be invisible, however to a human with a graphical browser, this is perfectly fine, assuming the BACKGROUND image is dark.

    Obviously, most webmasters are designing their content for human clients first, which I think is a good idea -- it's very easy to get caught up in designing "bot friendly" pages that are useless or otherwise unappealing to a human client. Personally, I want them to come back after they find me on Google (I love to see hits on favicon.ico).

    Jensaarai

    8:36 am on Jan 1, 2003 (gmt 0)

    10+ Year Member



    I suppose the final point is:

    Google is a company that has proven itself to be of integrity that obviously tries harder than any other search engine to provide a quality service above all else.

    Fair search results = Quality for Google's service.

    People will always cheat, but can we really expect Google to set themselves up as the "fariness-police" of the Internet?

    It's a question for Google, of how much quality for the engine is degraded by these "cheaters" versus the cost and hassle of enforcing various rules, then dealing with all the innocents that get trampled.

    Google seems to have decided, at least in cases of major offenders, to lean towards enforcing fairness, but are ill prepared at the current time to deal with innocent bystanders and reformed websites, as well as whistle blowers. (Which would involve human interaction, and not a cleverly ingenious algorithym.)

    If Google wishes truly to increase its link with webmasters and take web searching to the next level, they will probably have to deal with this, or step aside when another search engine company does.

    I figure a system like I described in my aove post would work rather well, but as I pointed out, I'm not exactly an expert myself.

    Shadow

    9:07 am on Jan 1, 2003 (gmt 0)

    10+ Year Member



    darnbarn

    The sad thing about dmoz is that there is no system in place to take down the few editors that are corrupt, especially if they are experienced ones.

    I don't know this, but I'm pretty sure that Google's spam report doesn't kick in until they have received x number of complaints for website y. There is a US agency (forgot which one) dealing with internet fraud which do not act in any way until they have received 20 complaints.

    Normally I find filing spam reports stupid, ppl are usually better off focusing on their own sites, however sometimes it's needed.

    I suggest you resubmit the spam report using a different IP, and get some of your friends to submit a report as well, - and eventually someone at Google will look into the sites.

    bigezdaddy

    11:18 am on Jan 1, 2003 (gmt 0)

    10+ Year Member



    another idea; webmasters that have been penalised usually have a pretty good idea what naughty tricks they have been up to.
    Perhaps google could instate a communication platform where remorseful webmaster tell Google they have remodelled their websites without the tricks, and therefor could loose their penalty?

    Namaste

    10:31 pm on Jan 1, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    Good responsible work Google.

    As better communication is your NY resolution, pull out all the stops and notify the webmasters directly that they were penalised and now it has been removed. Otherwise 90% of them probably don't even know they have been to hell and back!

    But one question, what is up with the TravelNow business? I am very distturbed by that (Admin, there is a whole seperate thread on this, so pardon the direct reference).

    JonB

    10:45 pm on Jan 1, 2003 (gmt 0)

    10+ Year Member



    wait a minute! I use "invisible"(white color on white background) character - on some pages! this is the easiest way to format a text! can it be that site can be penalized for this? it is used for formating ("ravish"?)text ...

    Fairla

    5:56 am on Jan 2, 2003 (gmt 0)

    10+ Year Member



    Sometimes if a link isn't working and I want to go back and check it later, or if I need to temporarily remove a link for another reason, I put it in HTML comment tags. Would this be considered a "hidden link"?

    I'm not doing it for deceptive purposes, just to remind myself that I need to check it again later.

    This 58 message thread spans 2 pages: 58