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They have completely different implications for site navigation : the first entails universal cross-linking, whereas the second means that internal links will be very selective.
I can see justification for 2) on the grounds of simpler navigation for visitors and the fact that some listings I've obtained seem to point to the home page anyway (even when no keywords exist on the page!) Not to mention that a home page (or any page) containing say one-third of the site's PR ought to have more SE clout.
But I get the impression that 1) is the favoured view.
There are some very capable guys out there, so could anyone advise on the best strategy (and why?) - or would it vary with the situation or purpose of the site?
We had a quite similar thread a few days [webmasterworld.com] ago.
The Themeing thread might also help [webmasterworld.com]
BroadProspect
Welcome as well BroadProspect.
Also seems like as content becomes ever more king, that sites will need to become bigger, and the need to spread PR around to the relevant areas will increase.
In my case it makes no sense to try and concentrate my PR. So far in January, I have had 9600 different keyphrases used to find my site, and the highest single keyphrase accounted for only 0.6% of my SE traffic.
But if you are a company that sells 5 very related products, then you should go ahead and shoot for that high PR home page wull of content.
In my case it makes no sense to try and concentrate my PR. So far in January, I have had 9600 different keyphrases used to find my site, and the highest single keyphrase accounted for only 0.6% of my SE traffic.
Pretty much the same here, 40% of SE referrals range from #1 bringing in 150 uniques a day to #20 only bringing in 5 uniques a day.
So the other 60% of referrals are coming in at less than 5 a day....and there are lots of them.
PR is a "bit linear" while focusing on keywords on the page instead can perhaps be a bit more rewarding.
All those 2/3/4/5 word search queries that end up at your site probably had little to do with PR and more to do with the fact the keywords existed on the page :)
paynt wrote:...how focused my themes...
Brett wrote:...depends on how many pages and how much content you have.
brotherhood_of_LAN wrote:...PR is a "bit linear" while focusing on keywords on the page instead can perhaps be a bit more rewarding.
Some brilliant words of wisdom between these three quotes.
If you are only targeting a single keyword or keyphrase then the homepage has the best chance at being ranked, therefore all links should start by pointing here.
Having work with a large tourism site where the themes are broadly focused, not to mention that even the primary themes are different depending on which market is searching (e.g - "travel" or "tourism"), and lesser themes - hotels, B&B, camping, campgrounds, tours, hiking etc.
Obviously a query for B&B is no less important for this site than hiking thus it makes perfect sense to use various inbound anchors, (for same theme sites) but also focusing those anchors to unique landing pages.
It's a little under-productive to attempt targeting "all" travel & tourism themes and sub themes to the mainpage since 500 possibles would have the specific visitors searching through 499 non-relevant themes to their query.
Also "tourism" and "travel" (to homepage anchors) would be far more competitive than hiking, camping, etc., therefore the less competitive & more specific keywords can be lower in the internal link structure while ranking just as high, spreading PageRank around.
In the greater scheme of things - if PageRank is considered as a separate issue from the other 99 things which produces good rankings you are not getting the most out of it, or your web site.
Point the anchor to the page with the best chance of being ranked for that specific keyword/keyphrase, where possible.
Running multiple link campaigns isn't a bad idea either.
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