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Should we change optimisation or sit tight?

Given the new search results on Google

         

phantombookman

1:28 pm on Mar 17, 2004 (gmt 0)

10+ Year Member



Hi
I have seen my sites collapse in Google rankings recently. I am in a niche area (rare books) with little competition.
I was doing really well now some search terms that were once #1 not do not even appear!

I emailed Google and they say I do not have a penalty.

It is very clear and obvious that many of the sites listed are nowhere near as relevant to the search. PR0 and no backlinks etc.

I am relatively new and the sites are largely non commercial by the way.

Do I sit tight or should I try and do something?
Regards
Rod

Tiebreaker

10:12 am on Mar 18, 2004 (gmt 0)

10+ Year Member



My site is down by about 80% since the 12th too.

It had recovered quite well from the Florida and Austin set back, when we had Brandy a few weeks ago - but on the 12th it went back to Florida type rankings again.

I'm not changing anything yet ......

mayor

11:16 am on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ditto ... big dive beginning March 12th - 14th. Studied this for three days and see no rhyme or reason.

Leosghost

11:27 am on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month




<Re the Google reply for no penalty;
I am not an expert but the evidence for some sort of penalty/filter or whatever is compelling.
I have a site dedicated to a single author, it was on the first page of results searching under the authors name.
It does not appear at all now under the same search.
There are 1000's of results that are so obviously useless yet there.
The preseumption has to be that a search under the authors name results in Google filtering the site out or whatever.

My three sites have all gone the same way
It seems like huge amounts of work have been in vain unless anything changes>

What they didn't tell you ..cos they can't ..but they can give out great big eye walloping hints ( look who is in the top ten now for any search on any subject ) is ..

Buy *mazon stock ..
Build your own directory site ..
Put adwords on it ..

Do it now if you want to stay alive ..!

SyntheticUpper

11:42 am on Mar 18, 2004 (gmt 0)

10+ Year Member



I think the answer is this: first of all, forget this over-optimization stuff - as Brett put it, the problem is with incorrect optimisation, not over-optimization.

Forget it.

Secondly, Google is doing some strange things, and has been doing for months - so don't automatically assume there is a problem with your site - there may be a problem with Google (personally I'm sure there is, but there will always be disagreement: some people actually like these directory listings - in the same way that some people stand on street corners and lunge at dogs :)

Thirdly, the safest bet is to make only additive changes to your site. I've made quite a few changes to my site, but I haven't *removed* anything. If you start removing stuff, and the daft algo corrects itself, you could find yourself overtaken by 'optimised' sites.

This is the strategy I've applied, and it seems to be working o.k. I have also seen some funny stuff in the past few days though - a whiff of Floraustindisaster back in the serps? Some glancing relevancy stuff is certainly floating back up to the top again.

sweet_ali

12:01 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



Whatever happened on the 12th, it was an update without the update. The "Update That Never Was."

johnser

12:38 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If several large sites which have been around for 5-12+ months just vanished on the 12th, then some major element of a new algo was changed on that date.

This is not about new sites dropping after 2 weeks of SERPs #1-3 or thousands of non-human/spam pages killed.

I'm veering towards it being one of 3 things:

X - A simplistic page structure throughout the site which is quite formulaic. ie computer generated & not "manual"
Y - Linking patterns
Z - Very deep extension of Florida

Questions:

1 - Have sites built slowly & manually been hit? - ie not database-driven or computer-generated
2 - Have your badly hit sites many genuine independent links to them?
3 - Are your hit sites predominantly linked to from other sites you control?

Some of our pages are still doing extremely well for some terms where there are relatively few searches.

This leads me to speculate that it might be a further extension to Florida which is now hitting a huge amount of very minor KWs which previously escaped damage.

If Florida/Austin/Brandy took out the major KWs, then the application of LSI to very small KWs could account for last Friday's disaster.

Suggest "Coors" as a name as I really need some.....
J

Patrick Taylor

12:54 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My site was slowly and manually built, with just DMOZ linking in, and there is no way my keywords would have been hit... they're totally niche. Google traffic disappeared on the 12th - Yahoo & MSN traffic stayed good.

johnser

1:03 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>>with just DMOZ linking in

Many of the larger sites I know about that died did NOT have very many inbound links.

Has anyone with more than 10 links from (10) different sites been affected?

sweet_ali

1:05 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



Yes.

SyntheticUpper

1:05 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



1 - Have sites built slowly & manually been hit? - ie not database-driven or computer-generated

This is a really interesting one. My commerce site has a large number of handwritten info pages, including a handwritten index page. But the actual shopping pages are computer generated, with a lot of necessary repetition of templates etc.

The intention was always to produce an info site, with a shop 'attached' - this was the original intention long before Floraustin, because I has long admired a site built along similar lines.

The manually written pages still perform great (first page on generic searches.) But it is notable that the 'shopping' pages do pretty badly. *Except* for the ones I hand edit before upload.

Food for thought - brings us back to Sssid's particular interest in dupe (or what might appear to the bot to be 'semi-dupe') pages.

Seems the new algo likes to see variety - hence the suspect results. G seems to intend to serve up a pot-pourri of related sites, but all with different content. Hence the glancing relevancy of many.

It might work in future, but the semantic intelligence is lacking at the moment. Rolled out too soon I think -should have given it another year or so.

johnser

1:17 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>*Except* for the ones I hand edit before upload.

Did you changes the pages much or just a word or 2?

Silent_Bob

1:49 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



My site has dropped 80% of referrals from google since the 12th too. I spotted it early and have been making tweaks every day and watching the results (my site gets indexed every day). So far nothing I can do (either 'over-optimise', remove optimisation completly etc...) makes any difference whatsoever to my rankings. It seems to me that off page factors are having more importance. Before the 12th I was ranking top 5 for all of my target phrases. Now I'm around 40th for most of them. However for some phrases I'm still at number 1 - which confuses me even further.

Most of the sites that have overtaken me haven't ranked well since the Florida update. All makes for an interesting puzzle. This seemed very much like an update to me.

johnser

2:22 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>some phrases I'm still at number 1

Are the number of results returned for the KWs you're still #1 much less than those for which you've dropped?

Do the pages appear the same in structure as the dropped pages?

SyntheticUpper

2:24 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



Johnser - hi:

>>>*Except* for the ones I hand edit before upload.
Did you changes the pages much or just a word or 2?

Funnily enough, just the titles for certain important pages.

It's another mystery surrounding the algo. Titles are *extremely* important, but then, of course, at the same time, they're not ;)

(I hate to pollute this thread with noise, but we ask customers over the telephone how they heard about us. It's usually Google, but they make some interesting comments like: "great site - took me ages to find you though on page 4", and "there's some funny stuff on page 1" Only anecdotal of course - therefore holds no water, I rest my case m'lud etc.etc. :)

Leosghost

2:28 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Apparently the criteria for wether or not one can call something an update is wether "gg" said it was ....?

As I personally wouldn't buy a used car from someone just on their unsubstantiated word that it was or was not a lemon....

Lets just ( as someone said recently ) call it a "Thingy" .....which "semantically" can be taken to mean for indexation purposes "update".....

Except for the thought...
Heretical here... (depending on who is on snipping duty ) .....

I do accept that we use "widgets" instead of *******?

But It does strike me as ridiculous that we can't say update ( when it obviously is or was )...

Unless "gg" says it was ...?

( I want that kind of sycophancy ..I go to "google groups" over at the plex.... )

Otherwise this becomes less a "forum" site ..and more a
"google approved faq and theories" discussion ..?

march83

2:45 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



Just out of curiousity has anybody who has dropped in the SERPs got long alt tags for their images? This is a very long shot but is based on about three hours of comparing three completely different sites of mine that have dropped, with the ones that replaced them!

mayor

3:01 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They say if it looks like a duck and it walks like a duck and it quacks like a duck, then it's a duck!

I say we take Sweet_ali's cue and call this the "NeverWas" update.

SyntheticUpper

3:17 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



Obviously we can't call it NeverWas - unless it's a place in America or a pubcon site. The Internet only exists in America.

;)

newwebster

3:29 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



Looks like an increase in semantics weight with the algo in my industry. I suspect this is another test and this whole year will be full of tests as they try to get semantics to work. Sites that are not effected by this have a page rank of at least 6 or more in my sector. These are more authoritive sites with several hundred or several thousands of backlinks.

The less reliance Google has on anchor text, keyword density, and other spamable weights, the harder it will be for spammers out their to trick the algo. I would suspect that this is what Google is pushing for in my opinion.

GG said he was not aware of a "major" update. He may not be getting informed of minor ones as they happen.
Expect a roller coaster ride this year!

settpoint

3:29 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



I think WW and Google could be using the same algo. I'm having more success getting into google than I am starting a new thread on WW! ;)

4eyes

4:31 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If your site is 'clean' SEO, sitting tight is the only sensible option.

The results are so bad at the moment that there are two possible options.

Either:

  • Google improve the algo (most likely)
  • Users switch to Yahoo

In the interim, build more content and get more links.

Using current SERPS to analyse the algo is probably a waste of time IMO

scumm_bar2

4:34 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



march83, I only have one alt tag on the site logo that says "[sitename] home".

My site was hit on or about the 12th and does indeed rank #1 for some KW's, but it's obvious there is little or no competition at all for these. The few visitors I receive are mostly search terms 5-6 keywords in length.

The site has been indexed for about 100 days, has plenty of manual content, although it does have some database-driven pages, including forum software. It has links pointed to it from a variety of websites, however few of these show in the link:website search as usual.

march83

4:41 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



I knew it wouldn't be that simple. It looks like a large number of SEO tricks are no longer working and that is what is causing the drops.

A site that used to be #1 where i was #2 has now dropped completely off the SERPs but still has a decent PR. They had a lot of domains about different types of widgets heavily interlinked, so I guess this is now been liked less.

Doesn't look like optimized sites are been penalized just not rated as highly, plenty are been missed though which is very annoying!

mayor

5:14 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



4eyes >> The results are so bad

I checked all the sites above mine, and there are plenty of them, and I concur with you 4eyes. They're bad unless you like directory type sites with hundreds of items to search through to find the keyword you were searching for.

I have an old spammy site that got hit pretty bad. Trouble is, my newer, try-to-be-good quality site took a bad beating too.

I'm trying to be objective about this ... I know that just ranting serves no one.

stcrim

5:16 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Related to this thread:

Who has even one .js or javascript on sites that are in the toilet?

Are any of those .js or javascripts redirects of any kind even in valid use?

-s-

mayor

5:25 pm on Mar 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



.js site is in the toilet

no-.js site is in the toilet

elgrande

6:26 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



interesting. . . my sites that have one .js file (used as a set of master links) are all in the toilet with Google. I also have normal outbound links on these sites - only certain link groups are js'd. I just disallowed this folder in one of my robots.txt files, so I will report back if my site miraculously returns.

my sites without any .js files are all pretty much okay, but these are also non-commercial sites.

My flagship travel site (100's of pages of original content and by far the largest travel guide to this city, with ~20 inbound links from PR4-6 sites. . . not from my own sites) has lost 50% of its traffic every update starting with Brandy. It was launched right after Florida and did very well until Brandy. On March 12, I lost another 50-70% from Google, which makes me think that the Florida effect is being expanded with each update.

This site is currently PR6 and ranks #3 in both Yahoo and MSN for searches on its one-word cityname, which is a reasonably competitive travel destination. I don't use any redirects, but simply KWs in Title, H1, a few times on the page, and anchor text. I tried the semantics approach around 6 weeks ago to no avail.

My eternal gratitude (and all the tequila you can drink) goes out to the person who cracks this uber-filter and shares the secret with us.

SyntheticUpper

6:47 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



I'm having more success getting into google than I am starting a new thread on WW! ;)

Hmmmm. Agreed. But to be fair there is a lot of whingeing on WW (that's WW's excuse anyway for deleting posts.)

But now this! - stand by - here goes:

It looks like a large number of SEO tricks are no longer working and that is what is causing the drops.

No, no, no - who wrote this?

The over-SEO concept was propaganda put out months ago: it is nonsense, well-documented on these boards, and put to bed months ago. So who are you to raise the issue again?

There are no tricks on *my* site.

How's your PR 11 site doing 'new member?' Identify yourself.

march83

7:28 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



My sites are doing badly thanks! Most have are PR5 (this hasn't been affected) and have dropped down below lots of sites with low PR and little content. Maybe I worded my post badly I was meaning that normal SEO is now causing negative results on Google.

I admit to maybe using a keyword here and there when something else would do. By no means often enough to consider it keyword stuffing. Also putting keywords in Alt Tags when something else would also describe the picture. The algo for over use of keywords could have been dropped right down so inoccent sites are getting dropped.

Something has drastically changed and it appears to be effecting sites that are optimised even though they are following the rules. Maybe this is particular to the keywords I look at but definitely appears to be the case. It isn't right to call this a penalty but traditional SEO just isn't as effective as it used to be.

Ofcourse this could all be wrong and Google really does have a bit of a problem.

roodle

7:32 pm on Mar 18, 2004 (gmt 0)

10+ Year Member



I'd like to go back a bit, if I may, to Synthetic Upper's comments about computer generated pages. On one of my sites I've just started using asp templates to knock out a load of project pages for a company portfolio. Some of these were crawled shortly before the 12th,.. just before the site got bombed out. These pages are obviously different in their content, but the structure is identical in all of them. Could this be picked up by G? Has anyone else seen this? On the same note, does anyone know how similar 2 pages can be before they are considered "duplicate" pages?
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