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A Google search for the words search engine optimizers (without quotation marks) yields about 30,000 hits. The Internet consultants design Web sites and write copy to match what Google's computers look for, such as keywords and links to other sites.
They tweak their sites to match what Google's sophisticated technology looks for when ranking search results. They study Google's preferences and changing methods the way detectives study clues.
[usatoday.com...]
The whole world does not spend their life on WebmasterWorld, so anything in plain english is great news.
Naturally some of the stuff in there is laughable, but hey, overall a nice bit of work.
now I better go find this guys number:
''I live, breathe and die Google,'' says Chris Winfield of New York-based 10E20 Web Design. He charges $1,500 to $5,000 to help make Web sites ''Google friendly'' and get them in Google's index of 3.3 billion Web pages
User friendly = Google Friendly (save the $5,000)
Shak
I also laugh at how these stories of people buying a few words on google and tripling sales how about all those guys that buy ads and spend more than they make it happens....
Google charges by the click, not by the impression, so businesses that spend more than they earn need to figure out what they--and not Google--are doing wrong. They may be buying the wrong keywords, or they may have the wrong advertising message, or they may simply be unable to convert prospects into buyers.
To put it another way, you can lead a horse to water, but you can't make him drink if you've filled the trough with sewage instead of water. :-)
Google charges by the click, not by the impression, so businesses that spend more than they earn need to figure out what they--and not Google--are doing wrong. They may be buying the wrong keywords, or they may have the wrong advertising message, or they may simply be unable to convert prospects into buyers.To put it another way, you can lead a horse to water, but you can't make him drink if you've filled the trough with sewage instead of water. :-)
Case in point: I have an ex-client who had exclusive marketing rights to this (now) product. The contract from the mgf expired and it's popping up on G at 20 percent discounts over what he was selling it for.
He's not paying me anymore, but that doesn't stop him from calling and asking what to do. I've looked at it and he has little choice but to play some games with pricing. "Welcome to the transparency of the Internet."
His web site remains the top result on most search engines, but right under it are his competitors. "Can't we do something about that," he asked. Probably, I told him, but I don't work in those black arts.
-kpaul
Also, I remember when it used to be a secretive skill in the shadows of the internet. I would try to explain SEO to people and there eyes would glaze over. It would seem to them that I was oh so smart and clever.
Oh well, so much for that.
There is a drawback to Google SEO entering the mainstream, more competition as people wake up to SEO.
And more demand!
After 3 years he still is not in the top 20 for any meaningful keyphrase.
That is true for those who only perform SEO work, of which there are many here. But, I am more concerned about my competition waking up and making me work harder for the great rankings I have for a few thousands keywords.
However, competition brings innovation.
The article made G advertising out to be the magic bullet of business success, IMHO.
Co-owners Ken and Tom Carlton spent $200 a month to get an ad for their business to pop up when someone searched for ''roll forming,'' a process that turns metal into different shapes.''Within days,'' says Ken Carlton, the ad ''generated millions and millions of dollars in sales. .
if its true this is biggest ROI i ever heard :)
