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Many here know of sites that have been getting away with using text lists of words and phrases with colors that fade it into the background. Most would agree that this should not be done, but it doesn't necessarily get caught.
I have a competitor in my industry that has been doing just such a thing for over six months and they are still coming up #1 on most of those terms. So whether or not google acts when they find these sites or they are pointed out to them is really hit or miss.
Ultimately, the question is whether or not you can afford to take the chance.
Many here know of sites that have been getting away with using text lists of words and phrases with colors that fade it into the background. Most would agree that this should not be done, but it doesn't necessarily get caught.
Is the background a gif or jpeg in those cases? I can't see how Google could detect that but I guess if a competitor noticed and reported it as spam you would get booted.
Sid
Google so far has done nothing about it, and I don't really expect them to.
It shouldn't be that effective however, because targetting multiple keywords in a page is just a bad idea.
I started to do the same thing to compete, but I've since decided it's just bad policy, so I've been removing all of that kind of stuff from my site. If you just concentrate on one or two keyword phrases on any given page you should be able to rank pretty well pretty easily.
Of course my SERPs are not terribly competitive, so doing things the right way is a feasible option.
Besides, as an end user, when I see keyword stuffed page titles and nonsensical descriptions, I just skip the link.
It's really to bad Yahoo uses their results and doesn't do a filter from various engines such as alltheweb, inktomi. etc..
Now you must search for 3+, 4+ keywords at a time to get in the top 10, it's not fair for the general public. It could be deceptive way of Google saying use their adwords fee program.
As a result of more SEO'ers & commercial sites using adwords, they go ahead with their plans to go public with their IPO.
I have found a competitor who lists all relevent keywords in CSS in a hidden table. These are the money keywords and in some cases the only occurance in the page. He ranks 1 or 2 for all.
He must have had second thoughts, they have been removed or better hidden. I can't find them on his current page, but he still ranks 1 or 2 at least until his new page is indexed.