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Single outbound vs. multiple outbound

a question about linking strategy.

         

milez

2:48 pm on Oct 14, 2003 (gmt 0)

10+ Year Member



Hello, forum.

What are the reprecussions of:

posting an outbound link from every page on site A to a single page on site B, (site A being interlinked from the mainpage to every page with a return link)

versus

Putting a single link from the homepage of that very same Site A to site B?

From what I understand, scenario 1. will significantly drain A's PR and boost's B's, much more than scenario 2.

Pavel.

Gus_R

7:20 pm on Oct 14, 2003 (gmt 0)

10+ Year Member



welcome to webmasterworld milez!

from what I understand, scenario 1. will significantly drain A's PR and boost's B's, much more than scenario 2.

Yes, use javascript links to avoid that if it's your intention

Gus

dirkz

8:44 pm on Oct 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



scenario 1. will significantly drain A's PR

The "PR drain" by linking out is neglectible, I would say it's close to zero. And don't forget that sites have no PR, only pages have PR.

If A and B are your sites, scenario 1 could get you penalized.

Scenario 2 sounds reasonable and is the way most people exchange links (from one page of A to one page of B).

milez

10:26 pm on Oct 14, 2003 (gmt 0)

10+ Year Member



hmm.

Lets say that I'm interested in the PR promotion of site B.

From your experience, what is exactly the link amount "border line" after which penalty is applied to site A?

plasma

11:47 pm on Oct 14, 2003 (gmt 0)

10+ Year Member



From your experience, what is exactly the link amount "border line" after which penalty is applied to site A?

[sarcasm]At the moment, it seems like nobody will be penalized for anything.[/sarcasm]

If the links are visible, why should G penalize you?
Think about a free CMS that requires you to have a link on each page to their company.

It's your Website do with it whatever you want.
G will eventually tweak it's algo to 'ignore' such techniques. Maybe. Perhaps. In a few years, or so.

t2dman

12:39 am on Oct 15, 2003 (gmt 0)

10+ Year Member



One link to page B will in general contribute 'PageA PR-1' to it (depending on number of links on that page). Links on every page of A will contribute 'PageA PR' to it. You can see the effect easily on your own site - pages that are linked from every page will in general have the same PR.

Over around 50-100+ links per page will start to contribute PR-2.

Both will benefit from the value of the text link. Regarding text links, I am top for one term, therefore for new links, I use different term that I'm second for (same URL). If linking from every page, consider using different search terms/different url's to target different needs.

Each page has its own PR unaffected by links out. However, each page can only give out (not lose) a certain amount of PR. Therefore, it has less PR to give out to the rest of your site, which in turn has less to give back to that page. Therefore, indirectly, a page with outbound links will mean less PR on the site as a whole, and individually for that page.

However, because of the logrithimic nature of PR, the loss of PR is small, especially if there are recip links. Having a big site will more often than not invite many inbound links - DMOZ has many outbound, yet has v high PR. Any PR loss is insignificant to the equation.

In addition, having a link on a page increases the rating of the page for other parts of the Google algorithm.

dirkz

11:29 am on Oct 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If the links are visible, why should G penalize you?

I know that there are lots of sites crosslinking excessively and getting no penalty, but I've also heard of people getting penalized by doing exactly this: Linking to one page of yours from lots of pages from a different site of yours. Or linking to every site from every page of every site. There are certain key factors in here, I don't know them so I would be very cautious linking to my own sites.

dirkz

11:30 am on Oct 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



From your experience, what is exactly the link amount "border line" after which penalty is applied to site A?

If Google said "2 links are too much and get penalized" every SEO'd site would link 1.9999 times.

Nobody knows this for sure, and rightly so (IMO).

napoleon bona part 2

11:54 am on Oct 15, 2003 (gmt 0)

10+ Year Member



All my sites are interlinked on every page and there hasn't ever been a penalty. This was not done intentionally- sites had such a linking structure when we knew nothing of PR manipulation or other things. We just wanted to show the other sites we have and that was the reason. And since there hasn't ever been a penalty, we haven't changed a thing except that we are now using keywords in link text rather than just domain name.

I too read at many places regarding heavy cross-linking and the threat of being penalized, but everything has been fine for us so far.

dirkz

12:03 pm on Oct 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



All my sites are interlinked on every page and there hasn't ever been a penalty.

Yes, there seem to be a lot of other factors playing a role. E.g. the number of inbound links from "foreign" sites, "relatedness" in Google's eyes and so on.

hazardtomyself

2:25 pm on Oct 15, 2003 (gmt 0)

10+ Year Member



There are many high ranking sites in my field that cross link just for Google and appears excessive to the user in my opinion. When you look at their, maybe 100 sites, all crosslinking on almost every page, I have to think the user says "what is this garbage". But it works for a high ranking position.

What about the web company that puts their link/logo on every page of all the sites they build. I have not seen a penalty. I'm not sure what to think. I just stick to what is going to benefit the user and construct my linking strategy around the user. That can be done just as effectively IMHO.

I do not see penalties for cross linking. Just do what makes sense and you will probably never get a penalty.

milez

2:33 pm on Oct 15, 2003 (gmt 0)

10+ Year Member



woah.

Thanks, people.
You seem to have answered many of my questions at once.

Pavel.

t2dman

8:17 pm on Oct 15, 2003 (gmt 0)

10+ Year Member



Talking about excessive linking - Blogs have started to dominate the serps because of their particular format meaning they have "excessive links" both within and to them. The SEO manually creating text links pales into insignificance alongside the automated blog links. It used to be the visitor log files, and guest books that were the issue. Now filters are needed for blog type pages IMHO. It will be interesting to see the "unintended consequences" of antiblog algorithms on normal SEO "excessive linking". The web is developing to a different level than it ever has been.

What you don't want, is someone blogging on your keywords and dominating your area with "rubbish". Is the new SEO technique to create a blog on their topic creating a web of excessively linked pages that feeds traffic to their "proper" pages.