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Bad linking strategy?

Lots of links back to one site... is this bad?

         

bellrj

9:48 am on Sep 29, 2003 (gmt 0)

10+ Year Member



I built a site for my wife's business and linked to it from the portfolio page (not home page) of my own personal site. I also put a link on my wife's site saying 'designed by' and linked it back to the home page of my site. Googlebot has found my wife's site and all is OK. I recently noticed that all 25 pages on my wife's site have the link back to my site's home page (I left it in as part of the master template). That triggered alarm bells in my head because I'm sure that I read something on here about it but I can't remember exactly what it was and I can't find it using the site search. Is having a link from every page of my wife's site to my personal home page a bad thing in terms of PR, duplicate link/link network penalties, etc? I only want to practise safe SEO... :)

[edited by: Marcia at 9:55 am (utc) on Sep. 29, 2003]
[edit reason] Specific not necessary - thanks! [/edit]

Marcia

10:05 am on Sep 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There have been discussions before about this related to web designers sites linking to a site from the portfolio page and linking back from all the pages of the site.

It hasn't seemed to be any problem so far, and all the search engines have to know it's a standard practice. There could be a problem with linking back and forth from all pages of both sites, but this way should be fine.

There could be a possibility of limiting the number of pages linking from one site to another being given credit for, but that would be more like disallowing.

tigger

10:52 am on Sep 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with M, I've doing that for sometime and I've never had any problems

ronin

12:26 pm on Sep 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I also do this with no problems.

I think sometimes when an issue like this comes up and it's not clear whether it might incur a penalty from the search engines or not it helps to think through whether the same linking practice would be employed on a web without search engine robots.

If a linking practice has a valid use for human readers, I suspect search engines are unlikely to penalise it.

eg. consider the webmaster who knows little or nothing of search engine optimisation. He might well write a site for a client and link all the pages back to his profile site - not because he wants SE robots to follow the link, he doesn't really know about that, he just wants human readers to know who built the site.

If the search engines started to penalise this, they would be moving their position from trying to keep their SERPS listings relevant and spam free to dictating how and why webpages should link to each other.

The bottom line is: Think about humans not robots.

shasan

1:41 am on Sep 30, 2003 (gmt 0)

10+ Year Member



not sure if this is a concern for bellrj, but from what I've read, will that not affect your PR? i.e. backlinks from non-similarly themed sites?

bignet

1:56 am on Sep 30, 2003 (gmt 0)

10+ Year Member



How much does that help when it comes to PR?

notsosmart

6:50 am on Sep 30, 2003 (gmt 0)

10+ Year Member



not sure if this is a concern for bellrj, but from what I've read, will that not affect your PR? i.e. backlinks from non-similarly themed sites?

Themes and such have absolutely no relation to PR. PR is a function of PR, to put it simply.

How much does that help when it comes to PR?

That's trickier. IMHO, every link helps PR. But Marcia, who correctly pointed out the possibility that the links may be "disallowed", might tell you otherwise.

I buy links from high PR sites where the link appears on every single page of that site. If I do a "backlinks" search on GG, however, only one or two of those links will show. Does it mean that they are not counted at all? Or maybe for anchor text only but not PR? Or the other way around? Who knows? Who has the energy to figure it out?

My advice would be to, if at all possible, get the other party to link to different pages on your site from different pages on their site. (ie.: the linking wholy grail)

That may seem like an extravagant request, but the original poster spoke of having links on every single page, so making those all different links would not be such a leap. Unless the other site wants to put the links in an include (often the case for multiple html links).

wanderingmind

8:26 am on Sep 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I run a web design company.

We have links from all pages of our clients' sites - some of these sites have tens of thousands of pages - back to my homepage. There was no specific pagerank or google-related reason for this, it was being done even before i joined this company.

I have been several discussions on this and been occasionally worried too. I have faced no problems so far with all pages of my clients' linking back to me. My own site is ranking very well for my targeted keyphrases, as well as have a pagerank of 5 which hasn't been affected in any way.

I say, it has no negative effect at all. And most probably, no positive effect either - I haven't seen any.

newsphinx

9:07 am on Sep 30, 2003 (gmt 0)

10+ Year Member



I buy links from high PR sites where the link appears on every single page of that site. If I do a "backlinks" search on GG, however, only one or two of those links will show. Does it mean that they are not counted at all?

I have seen a site buying text links from two different themed PR6 sites and Google shows many pages from those two sites linking to that site.

instand1

11:47 am on Sep 30, 2003 (gmt 0)

10+ Year Member



A client of mine paid for links from a PR6 site. One month later the PR of my client went up form PR3 to PR5. BUT: The ranking für the keyword in the anchor-text did NOT improve. So my client discontinued paying and obviously the link was removed. One month later the PR went back to PR3, again with no impact on the position in the ranking for the keyword in the anchor-text.
Probably the PR6-Site was already under observation by Google: This may be a link-farm, but we are not sure. Let us de-value the links from this site but no other punishment. Let's see what happens in future. (The index-page has no page-rank, grey bar in the Google Tool-Bar, "Current page is not ranked by Google", but there is a cached snapshot of the index-page, and the other pages do have PR5.)
The maybe link-farm is still #1 for its main keyword.

SlyOldDog

11:35 pm on Sep 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Instand - a similar thing happened to us, but the PR did not increase. We got a link from a PR9 so it definately should have ;)

instand1

11:42 am on Oct 1, 2003 (gmt 0)

10+ Year Member



SlyOldDog:
Probably there several fine levels of "warning" before the ultimate punishment of "grey bar" becomes effective. Or google's reaction has changed recently. The instance mentioned above happened several month ago, the "maybe Link-Farm" is still ranking well.