"allin" searches, What exactly are they?

[davewray]

When I do an "allintext, allinurl, allinanchor and allintitle" search using Google, what exactly does each mean? Here is my predicament. I am placed #15 to #18 for a specific keyphrase when I use allinurl, allinanchor, and allintitle, but am nowhere to be found for allintext. Thus, when I do a search for my keyphrase, I am nowhere to be found for it. Is there that much weight applied to allintext? It sure would be nice to get concrete definitions of what each is really telling us! Thanks in advance!

Dave.

[sachac]

I've been wondering the same thing. My industry has one mega keyword and two secondary ones which accounts for most searches. My site is #2 for the mega keyword in 3.9 million results. I believe that I score so well in this competitive field because I have this keyword as part of my site name. It is therefore contained naturally in my URL, my anchor text, in my title and also in my body text (decent keyword density).

I however don't score at all for the two secondary keywords although I optimize well and use them as part of my URL in internal pages. This leads me to conclude that www.keyword.com is a far more powerful than www.brand.com/keyword.htm.

To address this I have purchased www.keyword2.net and www.keyword3.us (I asked but the owner wanted $200,000 for keyword3.net!) and have built two new websites. This should in time give me the dominance I seek.

While keyword in the title and body text is easy to achieve and very important, I really believe that keyword in the domain will give you the edge over sites that are not so fortunate. Just check any category and you will see keyword.com, .net, etc. on the first page even though they may be crappy sites with poor content.

Just my .02cents.

[James_Dale]

Dave, as far as I know, these are just filters, not weighting attributes.

i.e. allinurl: Takes the normal results, and strips outs those that don't contain the keyphrase in the URL.

allinanchor: Takes the normal results, and strips out those that don't contain the keyphrase in the anchor text.

...and so on.

[dirkz]

Yes, these are just means to define where you want your phrase or keywords to be searched, no weight implied.

Sachac, I have been thinking the same. But the #1 thing Google "likes" is not your domain name but how many links are pointing to you and with what anchor text. Of course, links from high PR-sites have more weight, also anchor text from high PR sites gives you more relevance to this text than from low PR sites.

Could be that domains containing the keyword are linked with that keyword even if the anchor text is just the domain, so they have some natural advantage.

IMO keywords in your domain gives you only the edge if other things are comparable.

[sachac]

Dirkz

"IMO keywords in your domain gives you only the edge if other things are comparable."

The evidence I have seen seems to contradict this. In my industry, keyword1.com, keyword2.com, and keyword3.com are all top ten sites. All three are poor quality sites with few links and surely would not have been there were it not for their keyword-in-the-domain status.

The other thing I have noticed is that hyphenated keywords (www.brand-keyword.com) weigh far more heavily than unhyphenated www.brandkeyword.com. This adds strength to my contention that keyword in the domain, especially keyword.com, net, etc., is far more powerful than given credit for.

[dirkz]

Hmm, I've too seen them in far more than one industry.

Ok, they might not very much backlinks (which could be deceiving at the moment anyway) and their content might be poor. But what's up with the next positions? If they have even less backlinks, then that's it.

www.brandkeyword.com will gain you nothing because for Google it's just the word "brandkeyword", and I doubt people are searching for it :)

If the keyword in the domain is such important, why then is apple number one for "google glossary"?

I don't say that it plays no role at all, I just would not overestimate it. Of course it can get you the edge.

[dirkz]

Sacha (is that your name), you are not a very good example for your theory :) I don't know your industry, but I've just seen that you're number 2 for a rather competitive single-word keyphrase (which I think pretty much covers it all), without containing the keyword in your domain name (Google can't read the keyword out of your domain name, because there is no hyphen or dot in front of it, so it's one word together with your company).

The number one for this keyword also does not have the keyword in the domain name (not really, see above).

[sachac]

Who says Google can't read my keyword from brandkeyword.com? I disagree with that, unless evidence is shown to the contrary.