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Your own pages in your backlinks

How much do you think they count?

         

dnbjason

6:19 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



I, like everyone else, noticed your own website pages show up in your backlinks. Well, I have a few questions about this:

How much do you think they count?

Does this help you out with your anchor text?
(Meaning: If I name my home page link "Keyword" instead of "Home", is that better for the search engine?)

Upto how many pages, you think, from your website count as backlinks?

These are just questions, I know the famous line "Do what's best for the visitor."

Thank,
Jason

eztrip

2:14 pm on Jul 18, 2003 (gmt 0)

10+ Year Member



On a semi-related note, i saw mention previously of adding certain pages to your robots.txt file to limit the "dilution" of your PR internally.

So is this to mean that for example on my site, I could add my terms of use, privacy, and help pages because they aren't particularly relevant outside of a user actually surfing through my site?

Thanks for any advice.

Mike

MurphyDog

2:19 pm on Jul 18, 2003 (gmt 0)

10+ Year Member



JudgeJeffries, There is no such thing as a PR7 site, only a PR7 page.

If a single PR7 page has links to all your pages, then the PageRank passed along will be significantly diminished due to having so many links on one page. The more links on a page, the less PR each link passes.

If a site has a ton of PR7 pages and each of them links to a different page on your site, then it would pass that PageRank to that page. Internal links would then share that throughout your site.

However, another site doing that for you is not too likely.

Eltiti

2:26 pm on Jul 18, 2003 (gmt 0)

10+ Year Member



johnser,

I actually had text links to *several* of my sites, and some of these are in quite competitive areas.

Since the publisher was asking a "reasonable" (i.e., not-too-high) amount of money, I was only happy to try it out.

However, the site owner is now both raising the price per link and making the deal less attractive in other regards (more than doubling the number of links available for advertising).

My understanding of the deal was that I would be able to renew *under the existing terms*. (I'm not too fond of renegging --a man's word is his bond, and something similar for women...)

I therefore decided not to renew, *on principle*. (As I had mentioned earlier, I wasn't too impressed by the results anyway, so otherwise I might have renewed only to support a small site, while perhaps breaking even on the deal.)

johnser

4:49 pm on Jul 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thx for that Eltiti

I've got my advertiser to agree to 20 ad links per page of which I'm planning on taking about 15. Good price :) Thats probably too many links anyway but we'll see what happens.

Give me a few months...
J

doc_z

11:23 am on Jul 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Perhaps the PR decay is steeper than it was? (it used to be very consistent.

Yes, it seems that Google recently slightly decreased the damping constant and also changed the Toolbar scale (i.e. the relation between ToolbarPR and real PR).

(However, when I was talking about a change in the algorithm to hamper/prevent the production of PR, I was refering to older, more fundamental changes.)

Herenvardo

5:02 pm on Jul 23, 2003 (gmt 0)

10+ Year Member



Ok, Ok, many of you have a base problem, so I'll explain some basic things before you continue discussing of more complex topics.

1st. PageRank has NO RELATION with any anchor text.

2nd. When calculating PageRank, there is NO DIFFERENCE about internal and external links: each page is treated independently.

3rd. Anchor text and text in the pages linking to you is an important on-page factor for the ranking in a search.

4th. Anchor text from internal links is almost not valued in the on-page factors.

5th. When ranking the search results, google multiplies the PageRank score (real PR, not the toolbar scale value) and the on-page factor's score.

After remembering all of this, we can retrieve some coherent answers to the original question:
Your internal link structure affects directly your PageRank. The anchor text in your internal links is not very important. The anchor text in your inbound external links is very important for on-page factors.
So you must care, for SERPs, about the internal link structure and about the external anchor text, but no about your internal links' anchor text. Ok?

I hope this will be useful.
Regards,
Herenvardo

doc_z

5:43 pm on Jul 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



5th. When ranking the search results, google multiplies the PageRank score (real PR, not the toolbar scale value) and the on-page factor's score.

This is not correct. Neither real PR nor ToolbarPR is simply multiplied with the on-page score.

skipfactor

6:53 pm on Jul 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



egomaniac
Using the word "home" in the anchor text is a waste.

Not if you're in the real estate business. ;)

menton

Is there any additional advantage of having "widget home" insted of "home" if the rest of the page is optimized and has a good anchor text?

Yes, you at least get an additional keyword on the page, but the anchor text boost is the bonus. Sometimes "blue widget main page" is easier to read than "blue widget home".

Herenvardo

So you must care, for SERPs,about the internal link structure and about the external anchor text, but no about your internal links' anchor text. Ok?

Bad advice. You're basically saying that the algo looks at a link on CNN's home page that uses the anchor text "Ephedra under scrutiny" and gives the linked page the same score (relevancy) as another link anchored "Click Here"? Google wouldn't be worth using is this were true, even if you were searching for "click here".

steveb

6:58 pm on Jul 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"but no about your internal links' anchor text. Ok?"

No, not okay. Completely wrong, as the previous post points out.

Even more obviously, many pages will have zero external anchor text, and 100% internal text. Obviously the internal anchor text is what leads to the ranking factor that can be observed for allinanchor on that term for that page.

Internal anchor text is HUGE... less so for your pages that have other anchor text pointing at them, but one of the very most important elements for your pages with no other anchor text pointing at them.

Herenvardo

4:01 pm on Jul 24, 2003 (gmt 0)

10+ Year Member



Sorry! I wanted to simplify and I've been miss-interpreted.

doc_z: Of course PR is not simply multiplied with on-page factors, but i've found many times that this is the best aproximation without caring many more details.

skipfactor & steveb: I'm sure that anchor text has much more weight from external links taht from internal ones. It's obvious. And once again, it was a simplification. Google has no way to exactly determine the limits of a site; but there are aproximations. If google finds that a page is in a subdirectory of the other page's dir, it can guess that these are in the same site, for example. Google won't say: this is an internal link: anchor text score -> 0, but it's logic that anchor text of an evidently internal link will have less weight than anchor text of an external link.

I want to add somthing: all advices are always bad if taken only partially. I'm trying to tell that SEO efforts should be focused more over link structure and external anchor text than over internal anchor. Of course, if you cannot get external anchor text, you should improve, at least, the internal.

To finish, i'll tell that my post's intention was not to decide if internal anchor is important or not; but give all of you some points from where this could be analised.

Even so, if you find mistakes in my posts, i'll be glad if you tell, so i can learn of my own errors and you are preventing people from following bad advices. Thanks! :)

Herenvardo

PS: To help other users: Do we all agree in points 1st, 2nd, and 3rd of my polemic post? I hope we'll do. About 5th point I've added that it's only an aproximation. And about 4th, i fear that there's much more polemic. Don't take the conclusions if you don't agree the preceding arguments.

Herenvardo

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