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Can google give you a penalty that just affects a certain search term?

my most important one has dropped

         

chrisandsarah

11:53 pm on Jun 27, 2003 (gmt 0)

10+ Year Member



straight after the last dance a search term i had been targetting got its deserved place and i was ranking number 2 for it. I was number 15 before for ages but the last dance saw lots of juicy new links take affect. For a few days it was up there and i was reaping the rewards.
But then.......... it vanished! (yesterday)
Now i'm getting no hits for that search term and when using it, my site doesnt come up at all! its nowhere in the results.

But my site still is listed, and i still get hits for all my other search terms, the much less important ones..

Have i been penalised for just that search term? I just dont understand it at all.

Many thanks,

soapystar

7:40 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



this seems to be a naughty topic. take a look at all the recent locked threads, its like the secret service at work. The best thread was the Napolean one.

Powdork

8:31 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, its the new everfux.

Soapystar mentioned it was a naughty topic.;)

Did fresh tags coincide with your pages demise?
If you're not familiar with fresh tags they are at the bottom of the description on Google. For instance
dmoz.org/ - 17k - Jun 26, 2003 - Cached - Similar pages
where the date is the fresh tag.

rfgdxm1

9:11 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I strongly suspect that this has nothing to do with censorship of a naughty topic, and is much more likely due to a tendency of moderators here to be far too overeager to close threads when they really shouldn't. Unless there is something about you and this specific search term that would justify a manual penalty, I doubt it is that. Much more likely you have hit an algo bug or "feature" that causes you to do poorly for this term.

doc_z

9:19 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Indeed, a keyword penalty exists. You might be interested in this thread [webmasterworld.com].

Marcia

9:37 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If it were up to me, I'd penalize the expression "google dance" and even penalize any site that links to a site that has "google dance" on it. I'd even penalize sites that link to sites that link to sites that have "google dance" on them.

rfgdxm1

9:43 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well Marcia, Webmasterworld isn't PR0 let, so Google hasn't taken your advice. ;)

Powdork

9:44 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes Marcia,
But how do you feel about sites that link to sites that link to sites that link to sites that have google-<snip> on them?;)

<edited for not enough link tos.

Chris_R

9:49 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My personal opinion based on LOTS of observation - yes there is, but not for "poison" [except in rare circumstance - not accident] or "bad words".

What you describe I have seen many times (but not something recent).

2oddSox

10:44 am on Jun 28, 2003 (gmt 0)

10+ Year Member



>>Yes, its the new everfux.

Powdork, was that a faux pas, or just a play on words? ;)

Chrisandsarah,

For what it's worth, I've been having the same problems with one of my sites. It relatively new, so I haven't been stressing too much about it. But like you, I get high listings for the search terms I've optimised for, only to have the page vanish (but still indexed) for those terms. I am, however, getting some really obscure hits for terms I'd never even think to target. I don't think it's any kind of a penalty though. It's just Google going thru adolescence.

I've just decided to take the blue pill and accept it as a way of life for the time being. It's a good time to develop other sites in the meantime.

2odd...

mfishy

11:19 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<What you describe I have seen many times (but not something recent). >>

This is true. A "selective penalty" has existed for some time. GG may have stepped in up a notch with the recent changes.

All I can say is if you are "manufacturing"/trading for all of your links, you may want to analyze the way in which you are doing this.

rfgdxm1

11:33 am on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>All I can say is if you are "manufacturing"/trading for all of your links, you may want to analyze the way in which you are doing this.

Precisely what are the circumstances this happens under? I would presume when all, or almost all, links have the same anchor text. Problem with that idea would be what if I start marketing my newly invented sprockowidget and sprockowidget.com? With the product being called "sprockowidget", it is likely everyone would link to me with that anchor text. The tricky part with such a filter is not dinging innocent sites.

frances

11:34 am on Jun 28, 2003 (gmt 0)

10+ Year Member



Why is this a naughty topic? What's wrong with discussing the Google dance? I appreciate that everyone is going on about it - but it is driving everyone crazy.

The main site I try and optimize may be suffering from something similar to the keyword penalty described in this thread and I would like to know if it is, and what causes it etc etc

Arn't these valid subjects for discussion here?

Ltribe

12:43 pm on Jun 28, 2003 (gmt 0)

10+ Year Member



I don't have a lot of experience, but I find this concept of a keyword penalty, or partial penalty, a little hard to swallow.

Index pages that disappear for a particular keyword search often (frequently, always?) seem to be pretty innocent pages, with no hidden text, spam, keyword stuffing, etc.

At the same time, pages with hidden text, spam, etc. etc. are not disappearing for those keyword searches.

I've worked with databases in the past, and if I did a search for an employee's name, and the employee's records didn't show up, I wouldn't assume that the poor slob had received an employment penalty, or wasn't dressed properly, or had egg on his tie. I would assume that something in the linking structure was screwed up between the index and the database. If I had a distributed database, with data centers all over, I'd be even more suspicious that the indexing, or retrieval, or storage was in error.

Brand me a sceptic!

P.S. GoogleGuy seems to be keeping his head down!

chrisandsarah

1:17 pm on Jun 28, 2003 (gmt 0)

10+ Year Member



Well thanks for all your theories and info on the matter. I lost plenty of sleep over it, but should sleep better tonight as it's back in second spot!
I checked half hour ago and every ten minutes since..

I'm not going to worry about it though, i guess it was a temporary glitch or the everflux?

I think i may give the anchor text in my incoming links a bit of variety though from now on. Just incase

soapystar

3:49 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



but should sleep better tonight as it's back in second spot!

as Napolean said, (the webmaster one), once you are in the twighlight zone you never come out.

mfishy

4:06 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<I would presume when all, or almost all, links have the same anchor text.>>

That is definitely part of it.

It is highly unlikely that if a site is about widgets, everyone would "naturally" link to the site using widgets only as anchor text or any one phrase ONLY, without being PROMPTED by the site owner.

Google's algo is designed around the assumption that pages link to other pages as a "vote" and do so naturally and they are trying to make sure that votes are legitimate.

If a site has all their links "buy widgets" and nothing else, the vote has most likely been fixed or tampered with. Most likely, if the links came "naturally", they would look more like:
1.widgets
2. buy widgets
3.widgestonly.com
4. click here
5. widget store, etc...

<<The tricky part with such a filter is not dinging innocent sites. >>

As with all filters, many innocent sites are caught in the net.

BigDave

4:44 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You got it right mfishy. Do a search on "click here" and you will find a lot of high PR sites that are linked to with "click here".

A normal set of backlinks would include
Click here
kw1 kw2
mysite
my site
mysite.com
www.mysite.com
[mysite.com...]
[mysite.com...]
Visit mysite.com

And then if your title exactly matches the link text and it's in your h1, things start looking very suspicious.

Has anyone lost their main keyword using a title "mysite.com - keyword"? Is that enough of a difference so that the site does not get dinged?

doc_z

4:53 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I have seen numerous of different pages/sites which were affected by this kind of penalty and I know how people fixed the problem. In all cases I have seen so far (and I'm just referring to pages which showed the typical characteristics which is given in the thread mentioned above in msg #18):

- anchor text was part of the problem
- trading links wasn't part of the problem
- on-page factors were the major problem
- the problem was solved by changing the the affected page (and nothing else)

Of course, other people could have made other experiences.

One more question: Has anyone lost a main keyword which is part of the domain name? (e.g. www.lostkeyword-keyword.com)

rfgdxm1

4:57 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>As with all filters, many innocent sites are caught in the net.

If _many_ innocent sites get caught, then this would be a very lousy filter. Totally avoiding any collateral damage is realistically impossible. However, this being common would not be a good thing.

drewls

5:01 pm on Jun 28, 2003 (gmt 0)

10+ Year Member



Okay, so if this theory is correct:

allinanchor:click here should produce a different set of results (particularly a different #1 listing) than just searching for click here. This is not the case. And the results are uniform for this search across all 9 datacenters.

I believe this is more of a problem with the switch from collecting data from 2 bots down to one, rather than a deliberate change. If it's a change, it's not a very good one.

doc_z

5:31 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Okay, so if this theory is correct:
allinanchor:click here should produce a different set of results (particularly a different #1 listing)

No. The anchor text is just a part of the problem.

If you haven't any experience and you draw conclusions, it's just speculation.
(Please post facts, neither theories nor speculation.)

I have examined a dozen of pages/sites which were affected by this problem and all facts indicate that this is a keyword penalty.

djgreg

5:33 pm on Jun 28, 2003 (gmt 0)

10+ Year Member



doc_z:
I have a domain which is www.keyword.tv
I was Nr. 1 in the serps for keyword a long time. But since Dominic my site is nowhere to see although the domain only consists of the keyword.
But the domain also fulfills the factors mentioned above. The title contains keyword, h1 contains keyword and nearly all backlinks look like <a href="http://www.keyword.tv">keyword</A> . Only very rare backlinks show with the anchor text "keyword.tv"
But this is nothing i have an influence on, and it would be highly unfair to penalise those things while other webmasters sign 350 guestbooks and get Nr.1 position.

By the way those guestbooks spammers are a good example to disprove the theory of a keyword penalty. All of those webmaster sign guestbooks usually with always the same link with the same anchor text. According to our theory they all should receive the keyword penalty but the don't.
Sticky me if you want some examples of guestbook spammers who fulfill those criteria.

Dolemite

5:36 pm on Jun 28, 2003 (gmt 0)

10+ Year Member



I'm not sure I believe that there's an over-optimization penalty.

It seems to me that in many of the cases where people have reported dropping from the SERPs on their main keywords/phrases, they'd also made recent changes to backlinks or internal linking structure.

I think those changes just aren't always reflected consistently across all the datacenters because they're relatively recent and almost not part of the "even more permanent index" yet. From what I've seen, only pre-Dominic links are 100% solidly accounted for and factored in.

rfgdxm1

5:42 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And what are the things trigger this "penalty" doc_z? Knowing that would mean knowing what to make sure not to do with your site.

drewls

5:44 pm on Jun 28, 2003 (gmt 0)

10+ Year Member



Yes, doc_z. I'm curious to hear this as well. Minus any theories or speculation of course.

rfgdxm1

5:47 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>By the way those guestbooks spammers are a good example to disprove the theory of a keyword penalty. All of those webmaster sign guestbooks usually with always the same link with the same anchor text. According to our theory they all should receive the keyword penalty but the don't.
Sticky me if you want some examples of guestbook spammers who fulfill those criteria.

Hmm...interesting argument. If this semi-penalty is in place, then these guestbook spammers would be expected to be hit. These spammers typically have no links worth mentioning beyond guestbooks.

chrisandsarah

6:06 pm on Jun 28, 2003 (gmt 0)

10+ Year Member



Its gone again. I dont come anywhere for my targetted keywords. I was back at 2nd place earlier today. The page will still come up for other keywords.

For everyones info, my anchor text is varied but for the page in question, 70% of the incoming links anchor text is the same. You wont find it on any guesbooks though, just partially relevant sites.

doc_z

6:25 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



djgreg,

thanks for posting some facts.

By the way those guestbooks spammers are a good example to disprove the theory of a keyword penalty.

This doesn't disprove my theory because anchor text is just one part. (The 'same anchor text' was a different theory.)

It seems to me that in many of the cases where people have reported dropping from the SERPs on their main keywords/phrases, they'd also made recent changes to backlinks or internal linking structure.

Of course, there are a number of people who mentioning a drop which has nothing to do with any kind of penalty. However, this penalty exists. (I already mentioned the typical behaviour I'm referring to.)

And what are the things trigger this "penalty" doc_z? Knowing that would mean knowing what to make sure not to do with your site.

As already said, I examined several different sites (just two of them are my own).

As far as I know, the penalty is triggered by anchor text plus on-page factors:
Numerous incoming links which include the keyword as anchor text plus over-optimization for that keyword.

rfgdxm1

6:26 pm on Jun 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>For everyones info, my anchor text is varied but for the page in question, 70% of the incoming links anchor text is the same. You wont find it on any guesbooks though, just partially relevant sites.

I presume you mean external incoming links? All the internal ones being the same would seem normal. How many of these incoming links are there? If there are only 20 external links to this page, 70% of them being the same wouldn't seem at all odd to me. Particularly if the case were the company was called "Universal Widgets", and these 70% were other sites linking using the company name. However, if you have 400 external links, 70% identical might seem suspicious.

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