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It's something that a competitor could do to another company, so our automatic scoring doesn't use it.
Correct?
Nope!
Even excessive guestbook spamming is something that a competitor could do to you.
The only way to get banned through links is for *you* to link to a "bad neighbourhood" - that means a bad or penalised site.
Inbound links of any nature can do you no harm for the very reasons googleguy has stated.
TJ
and how to know this is a penalized site?
If I am writing a page about very "Specialized Widgets" and while doing so I refer to other pages on the net about these Widgets, how can I know that these pages are penalized?
Or even worse. . .how can I know they will get penalized in the future?
Do we need to examine the source code of every page we link to and then re-check this code every week?
It has arrived that I linked to a page about widgets. The owner of the website didn't renew his domain name and a purely S..word site bought the domain name because it had good traffic.
This S..word domain spams his pages with hidden text.
This happens a lot with expired domains.
Regards,
Sanuk
That's the dilemma, but the truth is a really good resource on the internet is unlikely to be playing dirty tricks and got banned.
If a reputable source, go with it. If they have good PR and are fine in the SERPS they're probably OK.
If in any doubt, put in the link via javascript to make it invisible to the spiders.
TJ
I hate to pop the bubble here, but that isn't entirely correct. Regardless of what any Google employee has said, there have been sites that have received the PR0 death penalty based soley on inbound links.
It isn't something that happens on a regular basis, but it has happened.
The thresholds for such triggers are probably high enough to make unfair bans very unlikely. I'm a relatively new member but I don't recall seeing anyone claim that they had been unfairly banned because of links. Yes, one or two people have asked if their PR is zero because of links but that is different. My site is still showing all zeros but one area is showing better search results than ever before, so I haven't been banned.
Kaled.
Were these cases perhaps where the linking sites could positively be determined to share a common ownership? Such as revealed by whois records or such? The context mentioned here was something like adding URLs to FFA pages, guestbooks, etc. which is so trivial a competitor could do it with a bot while he slept. I'd hope that Google would give the death penalty for inbound links unless the owner of that site could be provably part of some scam.
I hate to pop the bubble here, but that isn't entirely correct. Regardless of what any Google employee has said, there have been sites that have received the PR0 death penalty based soley on inbound links.
There are always exceptions to the rule. But the rule remains the same, especially in the context of the original post.
They key is whether or not the inbound links are within the control of the link-receiving sites webmaster.
Perhaps I can re-phrase it:-
"Google will not penalise a site for actions which could have been taken by a member of the public and are not within the control of the sites webmaster".
TJ
WG I have never disagreed with a single post of yours....but on this occasion I just don't see it. If you want to sticky me with an example I might get convinced. But right now I see no evidence to suggest that a large number of PR0 incoming links has any detrimental effect whatsoever.