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Is this not legitimate as per Google?
Google shouldn't have a problem with you using your suppliers' descriptions of products - lots of people are doing this and I've not seen anyone run into trouble. Even if google did object their ability to detect duplicate content is questionable. Just make sure that you keep the html structure more or less unique, use CSS etc and present it in your look and feel.
their ability to detect duplicate content is questionable.I totally agree with this comment.
There is plenty of duplicate content out there "legitimate" or not it has not been removed from the index. Which says to me that there detection methods are questionable.
Imagine how difficult it is to differentiate between a page that has the same HTML structure (nav, and general layout etc.) as another but with different content (actual words etc.) and a site that is "very" similar but slightly different in both senses.
Remember, they try to do everything automatically, writing this kind of routine and getting it to differentiate the two effectivly and justfully is very difficult IMHO.
:)
The answer is to have unique content or some kind of unique way of presenting the duplicate content (e.g. google directory in pagerank order vs open directory).
So do what edit_g said, and hopefully it wont be removed, but like i said there is plenty of crap out there that is duplicated in some way, small or large. So vary your structure and you should be Ok.
If you have one of 10 copies of an article on your site, and it relates to the search term, do you want yours, and the other 9 copies show up in the top10? How does that benefit the user?
Google takes the PERFECTLY LOGICAL and INTUITIVE approach of eliminating 9 of the 10 copies and keeping the highest valued one (PR or whoever). Now the article is in, say #1 and the remaining 9 positions are other related well ranking pages.
now if you're one of the nine not displayed, you might ocmplain, but the visitor hasn't lost anything, and your copy of the page doesn't add anything. It's not so much a penalty as simply well filtered results. google doesn'T bear a grudge against you, it's jsut your page gives NO value since the material is already available elsewhere.
This is fine for information, as you provide it free and are happy people get it from you or otherwise.
The moral is, that if you duplicate conent with commercial intent you cannot expect profit, as you have lost your UNIQUE SELLING POINT as any business man will tell you.
If you use a copycat descrition but add your own individual twise such as "free shipping" "free gooddy pencilcase" "price=x$" and so on, then your search will still not show up for hte generic desription text, BUT for searches including your USPs, such as "widgets free shipping" or "widgets for x$"
So keep in min who google serves. If you do good by the searcher you do good by yourself. If you stamp your foot and shout "give me all your money already" that's never convinved anybody... ever.
Hope we will eventually be able to put the debate of admissible duplication at rest.
I myself had 60000 pages PR 0ed because they were available through a seperate domain. Perfectly good, as it eliminates duplicate results. On the other hand I have a different version of the content all indexed in google as it makes the same data available in a different compacter format. Usefull for the searcher, ergo available in hte SERPS.
Good Luck!
SN
arun_g why don't you read this excellent thread. It will help your understanding of Duplicates and the challenges search engines face [webmasterworld.com].