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If Content Is King

.. how does zero content get to be #1?

         

austtr

11:29 pm on May 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member


This is not a whine about a particilar site but rather a need to better understand how search results can remain dominated throughout many, many updates by a site with nothing it except an instruction to go somewhere else .... what are the possible scenarios and circumstances that cause this to happen?

An example of this is a site with the following content:
-------------------
** OUR NEW SITE NOW ONLINE! **
** http://searchword1-searchword2-searchword3.com/ ** (font size 4)

Just click the URL to see the new searchword1-searchword2-searchword3 portal!
-------------------
As you would expect, searchword1-searchword2-searchword3 appear in the <title> and Blind Freddy can see the connection between <title>, the anchor text link and that one line of text.

However, the site is totally useless to the visitor who gets offered it as a #1 result. It simply has nothing in it by way of content, yet outranks sites with lots of content. A temporary blip in the results I can understand but that usually gets sorted out in a later update. No so in this case.

Links? Google shows 14 with a mix of mostly PR4, some 5, a 6 and a 7. Many off-topic.

Competitive area? Very much so, there are lots of competeting sites for this term.

I keep reading that content is king... so why am I not convinced?

DVDBurning

1:32 am on May 28, 2003 (gmt 0)

10+ Year Member



excell said "In my opinion a site that was previously doing ok and has some links to it will leave a trail for a while while it moves. "

If a site is legitimately moving to a new domain, it could create a "we've moved" notice page, as you describe. This page would have very little content, but it still may rank highly in Google, due to historical backlinks, and the on-page factors (title, description, on-page text, image-alts, etc.). I don't think any of us have a problem with this situation, although a permanent redirect from the old site to the new domain would be better for users, and less spammy.

What austtr and others are concerned with are single-page sites that pose as site-redirect notice pages, but are actually doorway pages or an affiliate link. These pages are not at the url of a former homepage for a real website... they are new domains created in order to spam google. It bugs us that some webmasters manage to get to the top of the SERPs in 20 words or less!

rfgdxm1

2:26 am on May 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Why is that concept so hard for everyone to understand? The time to start complaining and telling everyone Google is broken would be at the point GG stands up and says that the transition to the new and improved Google is complete.

Because GG could merely claiming that Google is going through a transitional phase when in fact he knows they are broken at the moment, and is saying this just for public relations purposes. Not that I am saying I necessarily believe this is the case. However, this is logically possible.

ineedmoreexercise

2:57 am on May 28, 2003 (gmt 0)

10+ Year Member



Great point rfgdxm1.

austtr

4:57 am on May 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK folks... the thread is about page content issues, not is Google broken. Lets stay on course.

rfgdxm1

5:11 am on May 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>OK folks... the thread is about page content issues, not is Google broken. Lets stay on course.

If Google is temporarily "broken" due to this being a transitional perion, then focusing on these page content issues is pointless at this moment. The time to analyze in that case would be when the transition is over. Only if the site mentioned by the original poster is #1 because this is the way Google wants it should people alter page content, etc.

excell

8:18 am on May 28, 2003 (gmt 0)

10+ Year Member



DVDBurning, yup, I understand...

I also have an annoying pesk of a competitor that while their main index page *looks* like a simple "we have moved domains .. click here to proceed" there is also a wopping great big mirror site behind it (with every page indexed in google and working for it), so have you all checked to see what else might be on the domain in question?

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