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Text Ads for Dixons, served up by Google content syndication (methinks).
OK, so she got a rough ride, and I support her cause, but did she seriously think this was the way to go about it.
She even had a message saying if you want to spend some money on adwords to drive her traffic, feel free to do so.
Shak
LOL...I bet she got that idea from SK selling the Google docs :)
I actually think her stance was commendable, if a little extreme.
I suspect Dixons will be looking at their customer service before they dump another 290,000 pounds of revenue in the sewer, not to mention the future cost of the associated negative publicity.
I wonder if she will place an Ad on Overture complaining that Google gave her unfair treatment?
No one wants to read rants and raves - even in an advertisement.
I don't know Brett - if I was considering buying something from a store I'd be quite happy to read customer comments to aid my decision...
I notice that her site has no page rank is that because there are no links in or was it removed from the index - that to me would be censorship for all the wrong reasons
Don't mean to be political but I think she's fighting a noble cause and we all love an underdog.. ;)
Duh! Well I know it's not out of the index because I just searched for it! I'm a bit slow this morning...
I run a site on which I put forward my own beef about the industries main player. Granted it only forms a small part of an otherwise fairly imformative (IMHO :)) site.
Ive had a few people add posts thanking for the info (despite the companies image, the service offered was way below industry standard).
I think a lot of people (well consumers) are somewhat niave when it comes to the marketing messages large companies feed them.
IMHO, it's healthy to burst the bubble and let people know that all that shines is not gold, once in a while.
But in saying that, starting a whole anti-site and promoting it as such is a bit extreme (and perhaps falls into a murky legal area).
AFAIK in the UK anyway, advertising that "company A sucks" isnīt legal, but advertising that "We are better than company A because..." is acceptable.
On another issue, I think itīs great that individuals can take on the big players and make a difference thanks to the web. In days gone by, most disgruntled consumers would have had very little control over any problems they had.
Although the downside is that any random nutter can rant and rave and get away with it! ;)
Scott
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