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Google pulls anti-Dixons adwords

A new precedent is set?

         

conor

11:14 pm on May 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A new precedent is set ...

[theregister.co.uk...]

GoogleGuy

11:34 pm on May 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nah, it's been Google's policy not to run "anti-" ads for a long time.

conor

11:38 pm on May 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sorry GG, I didn't mean the Google response, but the particular consumers' action that managed to deprive a market leader of > Ģ250,000 of sales!

Brett_Tabke

7:33 am on May 27, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



That's a fairly simple, but extremely powerful policy. No one wants to read rants and raves - even in an advertisement. It all reflects on the site where it was found.

percentages

7:58 am on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>No one wants to read rants and raves - even in an advertisement. It all reflects on the site where it was found.

Careful Brett, there has been a lot of ranting and raving at WW about Google recently....they may decide to extend that policy to the main index.....LOL :)

Shak

8:06 am on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I found it hilarious when I looked at that blog last week, and saw......

Text Ads for Dixons, served up by Google content syndication (methinks).

OK, so she got a rough ride, and I support her cause, but did she seriously think this was the way to go about it.

She even had a message saying if you want to spend some money on adwords to drive her traffic, feel free to do so.

Shak

percentages

8:48 am on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>She even had a message saying if you want to spend some money on adwords to drive her traffic, feel free to do so.

LOL...I bet she got that idea from SK selling the Google docs :)

I actually think her stance was commendable, if a little extreme.

I suspect Dixons will be looking at their customer service before they dump another 290,000 pounds of revenue in the sewer, not to mention the future cost of the associated negative publicity.

I wonder if she will place an Ad on Overture complaining that Google gave her unfair treatment?

DotBum

8:51 am on May 27, 2003 (gmt 0)

10+ Year Member



No one wants to read rants and raves - even in an advertisement.

I don't know Brett - if I was considering buying something from a store I'd be quite happy to read customer comments to aid my decision...

I notice that her site has no page rank is that because there are no links in or was it removed from the index - that to me would be censorship for all the wrong reasons

Don't mean to be political but I think she's fighting a noble cause and we all love an underdog.. ;)

Duh! Well I know it's not out of the index because I just searched for it! I'm a bit slow this morning...

Marketing Guy

9:36 am on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There can be glimpseīs of truth in rants and raves.

I run a site on which I put forward my own beef about the industries main player. Granted it only forms a small part of an otherwise fairly imformative (IMHO :)) site.

Ive had a few people add posts thanking for the info (despite the companies image, the service offered was way below industry standard).

I think a lot of people (well consumers) are somewhat niave when it comes to the marketing messages large companies feed them.

IMHO, it's healthy to burst the bubble and let people know that all that shines is not gold, once in a while.

But in saying that, starting a whole anti-site and promoting it as such is a bit extreme (and perhaps falls into a murky legal area).

AFAIK in the UK anyway, advertising that "company A sucks" isnīt legal, but advertising that "We are better than company A because..." is acceptable.

On another issue, I think itīs great that individuals can take on the big players and make a difference thanks to the web. In days gone by, most disgruntled consumers would have had very little control over any problems they had.

Although the downside is that any random nutter can rant and rave and get away with it! ;)

Scott

jetboy_70

12:02 pm on May 27, 2003 (gmt 0)

10+ Year Member



Shak, I think she's proven that this is *exactly* the way to go about it. It may have been ethically and legally dubious, but it's had the desired effect. It looks like she's going to get what she wants as well:

[theregister.co.uk...]