How Does He Do It?

Home Page All Over The Place

[aggie12thman]

I have a competitor who has his PR5 home page listed in many targeted searches and is winning the top spot in almost everyone.

Question: How is he doing this?

I currently build more pages within my site, ie) tier 2, tier 3, & tier 4 pages to target various searches I know have demand. However my competitors PR5 homepage is listed in many, not just a couple, but many targets, thus he has an advantage with a PR5 ranking and not having to build pr4, pr3 pages to target those searches. Does anyone know how he does this and how Google let's him get away with it?

Anyone?

[Shak]

anchor text :)

go check his backlinks, I am pretty sure he has many "anchor text words/phrases" as inbound links, all to the home page.

this is a tried and tested formula.

Shak

[nancyb]

Unless he is spamming the index with misleading text, hidden text or otherwise dogy tactics why do you think Google shouldn't allow this?

If he is beating you "legally", you need to better optimize you site and get more inbound links with relevant anchor text.

[FleaPit]

"...you need to better optimize you site "

The harsh reality of the SEO world, there's always somebody who does it better :)

[aggie12thman]

Shak,

So, Google will recognize an anchor tag for an inbound link referencing different targets? For instance, I have 50 inbound links from sites with an anchor tag of <snip> all referencing the home page.

Is this what you are saying?

[edited by: Marcia at 9:38 pm (utc) on May 10, 2003]
[edit reason] Specific search terms removed. [/edit]

[Shak]

yes, but you dont need 50, sometimes 1 quality inbound can do the trick.

I am not good at examples, but here goes:

site: buckinghampalace.com

search terms: the queen, uk monarchy, prince charles, crazy family, toe sucking etc etc.

there is quite a good possibility if all of the above anchor texts were linking to the home page, that the site should be ranking high in serps for all of the above keywords.

does that make sense?

Shak

(the toe sucking 1 is real btw)

[aggie12thman]

One last thing Shak,

How do you list multiple anchor text words/phrases in a link? Here's an example of what I think I should be doing.

<snip>

Is this correct?

[edited by: Marcia at 9:41 pm (utc) on May 10, 2003]
[edit reason] Sorry, no specifics please. [/edit]

[Shak]

I am referring to seperate inbounds for each phrase, have never really tried the multiple route myself.

know a man who has, but he is probably asleep right now :)

Shak

[nancyb]

I am really interested to see Shak's respnse!

I would use each of these three terms singularily in different links instead of combining them into one anchor text.

<edit> Shak beat me to it - happy to see he doesn't disagree :)

[aggie12thman]

Thank You, Thank You, Thank You