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I haw reading your steps to Google success and came across "G" Outbound links.
"From every page, link to one or two hig ranking sites under that particular keyword. Use your keyword in the link text. (this is ultra important for the future)"
Are we talking about an exchange of links with this site?
I thought outbound links did not help you?
Can you tell me the result of doing this please.
Thanks!
As jjdesigns, I'd like to know too. I'm sure you have a good theory or valid explanation on this. We would just like to "pick your brains"
By linking to someone of authority, you are associating yourself with them, and this, Brett says, will begin to be "ultra-important" in the future. Imagine the authority cluster, and if you don't have any incoming links from them, you are still on the outskirts. But with incoming/outgoing links, you are a participating part of that cluster, right there in the thick of it. Google will or does value this participation.
Sounds to me like he has some insight into the algo and he knows that your outgoing links will play a part in saying what neightborhood you live in... and if there is someone with some juice on that topic, its Brett.
But I don't think that these links will become "ultra-important". It would make it too easy to cheat ;-)
I see no evidence of this. And, if you think so then link to internal pages using the keywords in anchor text.
>I don't subscribe to the Leaking PageRank Theory anyway. I have too many successful sites that prove it pays to link.
As described in the original academic paper outbound links leak PR. And, of course it is possible to do well even if you link PR. Not all SERPs are dominated by pages with a PR of 8 or better, so obviously PR is only one element of the algo.
Googleguy has mentioned that hoarding PR can be detrimental to a website's health and in that regard he seems to agree with me. ;)
Since anchor text seems to play a large part in Google's ranking determination is follows that anchor text is given more weight than normal text. I can effectively control the phrases I want to rank well with by making sure I use those phrases in anchor text.
Lastly, I don't design sites specifically for Google, part of the optimization process is optimizing sites for the user. Google has never bought a thing from me.
Linking to a few authoritative sites certainly won't hurt anything and it helps the surfers by providing them with authoritative resources.
Semantics.
>Googleguy has mentioned that hoarding PR can be detrimental to a website's health and in that regard he seems to agree with me.
Citation please so that I can review for context?
>Lastly, I don't design sites specifically for Google, part of the optimization process is optimizing sites for the user. Google has never bought a thing from me.
However, visitors who find you using Google probably buy.
>Linking to a few authoritative sites certainly won't hurt anything and it helps the surfers by providing them with authoritative resources.
If it works for you, then do it. And, as a general rule unless a site is willing to link to other sites, few will link to that site. This lack of links would mean low PR, and thus on this level linking does help.
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Notice the bit about participation that Paynt brought up. I think that is pertinent to most discussions about linking. Too many people are getting caught up in Pagerank and forgetting about creating sites that create a good experience for the user. While GoogleGuy didn't specifically say, "Don't hoard PR or we'll penalize you" the implication that sites that hoard PR are easy to spot speaks volumes. Why would anyone care if those sites are easy to spot unless there is a reason for noticing them?
All GG says there is "Of course, folks never know when we're going to adjust our scoring. It's pretty easy to spot domains that are hoarding PageRank; that can be just another factor in scoring." Of course, in the future anything is possible. I'd advise worrying about what is real now, rather than what might, hypothetically be possible in the future.
>Notice the bit about participation that Paynt brought up. I think that is pertinent to most discussions about linking. Too many people are getting caught up in Pagerank and forgetting about creating sites that create a good experience for the user. While GoogleGuy didn't specifically say, "Don't hoard PR or we'll penalize you" the implication that sites that hoard PR are easy to spot speaks volumes. Why would anyone care if those sites are easy to spot unless there is a reason for noticing them?
I agree that creating sites that are a good experience for the user is important. If that means external linking, then do so. Note that commercial sites often have few outbound links naturally. Thus, penalizing for this seems dubious.
