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<title>Widgets - parts and accessories</title>
What I mean is what does google consider as far as desription and title that you are an authority on widgets, and should get better placement.
Example again
Site A <title>Widgets - at wholesale prices</title>
meta description - "Offering online sales of widgets at wholesale prices"
Site B <title>Widgets - parts and accessories</title>
meta description - "Online sales of widgets, parts and accessories"
So which may do better in googles eyes? Which site would seem to google be more of an authority on widgets. Or better yet what descriptive words might help? What would be the best in googles eyes to have a title and description saying?
Thanks for any help.
"Widgets - parts and accessories" will get you more hits from people who are searching for parts and accessories related to widgets.
Neither title will make you any more or less of an authority on widgets in Google's eyes. To search engines, "authorities" are determined mathematically through analysis of linking structures.
[Edited: Oops--looks like TheDave hit the "Submit" button before I did!]
If you are asking which of your descriptions sounds more authoritative to Google, I don't think it makes much difference either way.
Im thinking it has something to do with google saying.
They sell "Widgets" they also have all the parts and accessories for them, they must be a "authorty " on widgets..
I have changed my title and description from at wholesale prices to parts and accessories.
But it just kinda stuck with me that, somehow description or tittle, like I have explained, tells google you have more knowledge on this and you would be better then these other guys, on the matter.....
But it just kinda stuck with me that, somehow description or tittle, like I have explained, tells google you have more knowledge on this and you would be better then these other guys, on the matter.....
Hey, Google is just a few tens of thousands of PCs hooked together. It can't think like a person. :-)
When you're optimizing titles, think of the term or terms that the user is likely to be searching on. And remember that, if you have a reasonably large site, most users will come in on "inside" or secondary pages rather than on the home page. So you might have pages on:
Widgets - Fred's Widgets Inc. (home page)
Widget Parts and Accessories - Fred's Widgets Inc.
Widget Lubricants - Fred's Widgets Inc.
Widget Service and Repairs - Fred's Widgets Inc.
Used Widgets - Fred's Widgets Inc.
This way, the person who searches on "widget parts and accessories" will be more likely to find that page ranked high in a Google search, while the person who wants used widgets will be directed to your highly targeted (and descriptively titled) Used Widgets page.
Use descriptive "anchor text" in your navigation scheme, too. For example, if you're linking to a page on used widgets in your navigation bar, try to call it "Used widgets" and not just "Used" (which isn't sufficiently descriptive) or something cute like "Born-Again Widgets" (which Google won't recognize as referring to used widgets).
The idea of descriptive titles and anchor text is to provide "spider food" that Google can use to match search queries with your pages.
Note that I've included a "Fred's Widgets Inc." in each page title. Some Webmasters and SEOs might object that this dilutes the relevancy of the title, but we also have to remember that titles serve a purpose beyond providing spider food to Google: They also have to entice readers into clicking on them. If a reader searches on different widgets-related terms and consistently sees the name "Fred's Widgets Inc." displayed in the list of search results, he'll become more aware of the Fred's Widgets brand and (with luck) will feel more comfortable clicking on a title that isn't just a anonymous keyword or keyphrase.
Yeah the Branding, I read its ok to brand, but like you did it, after the main term, "Widgets - parts and accessories Fred's Widgets Inc." that way you take away the importance of widgets from the first word in the title ect....
Well, I changed my site last night(I do my best work half awake at 2:00 am its better that way, that way the next morning its like a surprise" Who did all this , looks good!")
And Ill post back with the results.
With my widgets, we only sell new, so its more or less, just different brands of widgets.
Sony widgets, Sanyo widgets ect....
So I dont have alot of flexability, but there are atleast 20 good 2 word search terms. And Im trying to nail them all, about 6 with my home page and the rest with my brands, and peaking into to -sj its working.
My top 2 key words I have 1 of them Im on the first page #10, the other Im page 5. But I just had my other 30 statics crawled and are showing in -sj so maybe this will help(wish I had my 1000dynamics crawled). Even on msn Im way back on the 1 im having problems with the main search word.
But the top guys have this parts and accessories..... So we'll see, in a few days.
But it just kinda stuck with me that, somehow description or tittle, like I have explained, tells google you have more knowledge on this and you would be better then these other guys, on the matter.....
Interesting idea, but not likely the case. And you've illustrated why it shouldn't be, at least not at the simplistic level at which it could be done today: you changed nothing on the site but the page titles; you haven't become more of an authority on widgets or added any content that would make your site a more authoritative source.
For a search engine to give much value to something like that would be a step back to the days of giving weight to meta keywords: just stick a couple of words in the right place and shoot to the top! :)
But seriously, Google at this point doesn't try to parse the statements you're making or find any kind of meaning in the words used or interrelationships among them.
On the other hand, if your site does offer sales, parts, accessories, historical information, and on and on, that does offer a good opportunity to improve your rankings. More content, more pages, more internal links, more PageRank, easier to get people to link to you... perhaps factors like that are what are causing the positioning you're seeing for your competitors.
Yes I see your logic here, hmmm
Well, I should not rank any better. All logic points to that.
There is one more thing I did, along with the parts and accessories, and thats hard to explain in this forum.
Ill try like this. Hot dogs. Before I had Hot dogs,corn dogs at wholesale prices.
Now I have Hot dogs, corn dogs, ketchup, and parts and accessories.
There a word that goes with my main Keyword, that I Think is also playing a role here. It defies logic why it should, You are selling hot dogs either way, with or without ketchup....... Again Im going to post back in a few days, once fresh bot makes a decission on the matter.
Also Im sure all know, it seems Google likes atleast 6-7 word titles. The titles saying <title>Hotdogs</title> vs the ones saying <title>Hot dogs - we have the best</title> are doing much better in my niche, much much better.... So this kinda defies logic, the content is the same, only title is diferent, yes? I did this myself, went from page 14 to page 5, just on a title change......
So this kinda defies logic, the content is the same, only title is diferent, yes
The title certainly is very important, and a change in title often results in a big improvement for a particular query. The earlier point was that what the title "says" isn't important; the number of words, what words, their order and proximity, etc., are important.
For example, if your title is "Hot dogs - we have the best", and you change it to "Hot dogs - we have none left" without changing anything else, your positioning for "hot dogs" won't change. And either of those will be better than "We have great hot dogs" for that query... but that third one will be better than the others for users looking for "great hot dogs".
The category for my niche at dmoz, is under widgets>parts and accessories>blue widgets
So they have the parts and accessories in there only because of their dmoz listing (well I think thats why).
Link text, or I think its called anchor text right?
Thanks for all your help!
