Forum Moderators: open
So each widget page USED to say:
small green widget : Widgets for sale
trendy yellow widget : Widgets for sale
antique grey widget : Widgets for sale
But then I wondered - was all that 'Widget for sale' a waste of search space? So I thought maybe the 'Widgets for sale' bit should change, so that some pages in Google's index say
widget_name : Widgets for sale
and others might say
widget_name : All kinds of widgets
widget_name : Best value widgets
widget_name : Lowest cost widgets in Frankfurt
etc
So I wrote a PHP script that changes this 'title suffix' every week. I was worried that a random title suffix (different every time) might alert Google, and be considered very suspicious. This way, there's no difference between me changing the PHP every week, and the PHP rotating the 'title suffix' itself.
My question is : is this considered spamming? I have deliberately written code to hit a wider search space. But so what? All the title suffixes accurately describe the content of the page.
Thanks
imran
Why would you change the title at a much higher frequency than the Google Dance (once a week vs. once a month)? If you would only do so for the Freshbot, then I would think it is a bit spammy. But on the other side, you probably need quite a high PR on the homepage to get all those 1000 pages spidered every week. If G only spiders the pages once a month, then it wouldn't hurt that much (I think).
A page per keyword will help you get much more stable results.
If its freshbot your concerned about - why rotate the title tags? Why would Google care if a page's title changes? Does that make it more relevant to the user?
I dont know if this is possible, but what I think would be better would be to have a rotating (daily) links and content item on your index page, and possible on category heading pages. This would give the impression of fresh content.
Scott
I have deliberately written code to hit a wider search space. But so what?
Hello imran! Your page title elements are one of the most important aspects in optimization. Most of here will tell you that once you get a top position for a targeted keyword phrase or phrases, you should not change anything too dramatically on the page in question.
As takagi stated, changing a page title that frequently won't do much good. In fact, I believe it will probably do more harm than anything else. I should state that there are times, usually during an initial campaign, where you will tweak your titles to enhance positioning. Once you hit the correct sequence of wording in a page title element, you pretty much leave it alone and let that page do its thing.
My advice would be to find that magical sequence, then don't touch it!
subtle red widget : widgets4u
valuable green widget : widgets4u
So I know I can't break anything by choosing a better title tag that matches more appropriate words - related words, as well as the exact name of the widget.
My theory was that as the freshbot comes and goes, some pages will end up in the Google cache with one 'titlesuffix', and some with a different titlesuffix. The weekly rotate was intended to be fast enough so that there was a mix in the cache, but slow enough to look like it could be being changed by a human, not a script.
An analysis of the popular keywords on Google reveals that there are several 'general' keywords related to my industry. So I want some pages to match on each of the general keywords, I don't want to manually go through and optimize every single product page.
PS, my PR went up from 5 to 8 in the last update, thanks to a new link from a PR9 site ;) My industry is not really commercial, but I know everybody loves the widget sales example :) But since we are not commercial, we have no ads etc - but we are now very choosy who we link to, which other sites we want to assist... We have a policy : 'link to your friends, but never your enemies'.
