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The keywords are making it into the snippet although they are in the meta description too so that may be a red herring.
Would this be considered spam?
With this update though, it looks like they may have begun to zap this technique. Maybe hand edits, maybe an algo adjustement if they are now following external script calls or maybe just nailing the clients of those that practice this technique.
I have some sites that mostly have their own product pages. But sometimes, I can not get certain products at a good enough price to be competitive, so I use wholesalers for these with affiliate links (via a denied cgi click through script). This I do using frames pages that have h1 and text in the noframes area;
1) For browsers that can't deal with frames
2) To give the SE's something to work with.
I don't think it is Spam to do this. I think Google will look at each page and decide if the text composition itself is Spam, not whether it is in a no frames section and therefore bad (as there are legitimate reasons for doing this). I am sure the fact these pages are pop ups (using target = blank) and has a frame fill from a denied cgi will affect their ranking (downwards). And that is fine.
CSS is a greater source of Spam then frames.
Yes GrinninGordon, CSS positioning and hidden in particular is very evident even in the SERPS today. I've found a whole network of sites using CSS to hide h1, h2 stuffed content. And they even phone me up trying to sell it! I tell them their days are numbered, but why hasn't Google prevented this yet I ask? I think they are really struggling with this.
Can anyone point me to a thread discussing this spam technique?
Ta, Bingo