allinanchor: Incoming link text driving the results to keyword.com

Is it possible to beat an overwhelming allinanchor result?

[BGumble]

I have done the searching and read the archive. Is it actually possible to overcome the anchor text requirements? Searching:

allinanchor:widgets

Gives almost exactly the same result as just searching "widgets"-- doesn't this say that Google is placing extreme emphasis on the incoming link text and there is very little I can do in the way of SEO to overcome it?

Is it Googles intention to drive everyone to widget.com or blue-widgets.com instead of a brand name site? How can a brandname.com beat keyword.com when keyword.com will always have the keyword in the incoming link text? Just because someone picked the generic keyword as their domain name instead of making a brand does not make the site any more relevant.

[coconutz]

>>Is it actually possible to overcome the anchor text requirements?

Yes, for one of our kw phrases we rank #57 for the allinanchor: kw phrase and #48 for allintitle: kw phrase are #2 in the SERP's (662,000 results). And no, we do not have the kw phrase in the url.

[BGumble]

I remember your post from the archive I read. Unfortunately you seem to be an exception-- also you're speaking of a two-word phrase, correct? Would you mind stickying me the phrase and URL? Thanks.

I'd like to see examples of this sort of SEO effectiveness overcoming anchor text for a one-word phrase-- if it exists.

[rfgdxm1]

It's possible, but not easy. What Google is doing makes some sense. It just doesn't make sense to use the domain name blue-widgets.com unless the site is about blue widgets. Remember, Google wants to deliver *relevant* results to the user. Not cater to sites that are trying to build up brand name identification. Also, informational sites tend to be more inclined to naturally user keyword domain names (if you ain't selling something brand name identification isn't a priority), and since most searching is done for information, Google skews the algo to disfavor commercial sites.

[BGumble]

OK after doing more reading, I'm not sure my original premise was correct.

How is the allinanchor:keyword search sorted-- Is it sorted by number of backlinks that include the anchor text or is it sorted using Google's normal ranking algorithm?

If it's sorted by the normal algorithm, I'm not sure it has the relevance I thought it did. What use is it exactly? Reading the archived posts led me to believe it was sorted differently than a normal search.

[BGumble]

Stop making so much sense, please. :)

Maybe it is technically challenging, but it seems much more logical to determine the relevance of the page linking to you rather than just the incoming link text.

It seems too easy for a new site to buy "someword-keyword.com," sign a few guestbooks, be fairly optimized, get some free links, and whip my site in the rankings-- a 4-year old site with the highest PR among them that just happens to use the brandname because it's easy to say and remember. Guess I should've been www.brandname-keyword.com eh!