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I have emailed him the link to google Terms & Conditions, but he still is unsure. What on earth Sould I tell him to convince him it isnt the way to go?
very true. never expose a brand or company website to a risk.
The term "cloaking" is used to describe a website that returns altered webpages to search engines crawling the site. In other words, the webserver is programmed to return different content to search engines than it returns to regular users, usually in an attempt to distort search engine rankings. This can mislead users about what they'll find when they click on a search result.
Google may permanently ban from its index any sites or site authors that engage in cloaking to distort their search rankings.
(http://www.google.com/webmasters/faq.html#cloaking)