I've tried out AMP on a site for a few months. Traffic has stayed fairly consistent but revenue has plummeted.
Adsense earnings are down significantly but the real kicker is I was earning the same amount from Disqus ads.
So I have decided to write this one off. However, I don't seem to find a clear way to gracefully wind down AMP on a site. Worst still I 've read of the cache remaining for weeks while users are directed to broken pages..
Any suggestions appreciated.