Oh my... so much new stuff!
The ability to create detailed (and custom) reports will no doubt be of benefit to campaign managers and accounts alike.
The ability to perform tasks on campaigns and adgroups as a whole instead of individually will also be of great use - and a hell of a time saver.
Well done Google! I'm sure you'll make a lot of people happier with this new interface, as well as making all our lives easier.
Just having an initial play with it and the improvements all look very good. Seems a lot less clunkier than the previous version which is cumbersome for managing campaigns featuring many adgroups.
Get Ready for the New Google AdWords Interface
In a few weeks, our enhanced AdWords interface will replace this current version. But why wait until then to start seeing benefits? If you switch over now, you'll get immediate access to a wealth of improved features, including faster campaign loading, account-wide search functionality, and personalized reports. Go ahead, give it a try. (You can always switch back and forth.)
New feature list available at
[adwords.google.com...]