Good CTR?

What is an acceptible click thru rate for you?

[eWhisper]

I've read throughout these posts of some who think 10% is a good CTR, and others that consider 1.5% an acceptible number.

Now, I realize this is highly industry specific. My industry has about 10 players who's max bid ranges (estimated of course as you can't figure out exact prices for competition on GG) between $0.50-$2.00.

I've also noticed that my competition bids higher on general ads compared to specific ads, and I bid the exact opposite - I'd rather have the highly targeted traffic than the general traffic.

For the last month, this is how my ads have preformed (all have max competitors per page):

My very general (widget) ads get a ctr of 3-5%.
My general ads (widet cost) get a ctr of 5-12%.
My specific ads (widgets in state) get a ctr of 20-35%.

How do you bid, and what's your CTR? Trying to figure out what people consider acceptible CTR numbers so I can judge my ads preformance.

[Shak]

pretty good going, as long as your ROI is there.

stick to doing the opposite of what they do, obviously works :)

Shak

[Ally_Cat]

I concentrate on keeping my CTR highest on words that actually convert on a regular basis - coincidentally, those words seem to be ones my competitors haven't caught on to (I do a lot of exact and negative matching, and I suspect my competition doesn't) and so I pay much less for those keywords. As my campaigns are evolving, I'm getting rid of anything that I can't bump up past 2% CTR. Highest I've acheived so far is 20%, but I'm happy with that in my niche.

[GuyInChicago]

CTR is important to me, but not nearly as important as how many click actually turn into sales/clients.

10% CTR on 100 impressions but none of them become clients.
1% on 100 impressions but that one person became a client.

I'll take option 2 all day.