This product is also available in many areas, but we can only sell it in one particular area, which encompasses one particular state.
To complicate matters, there are multiple keywords for the product. And to make things even more difficult, searches may or may not include the state name, a city name, or even a county name.
I am having a difficult time reaching the right audience, and was wondering if anyone had suggestions.
My first attempt had many exact match keywords. Unfortunately, the number of impressions were very low (and the prices were very high).
Example:
[city widget]
[state widget]
[city widget_two]
[state widget_two]
My second attempt had a couple of more general keywords, with a bunch of negative keywords.
Example:
widget
widget_two
-bunch_of_states
-bunch_of_major_cities
-other_keywords_that_we_don't_want_to_hit
This resulted in a very high number of impressions, but a very low CTR, as our product is area specific.
To eliminate searches that are very general, and not area specific, I tried this:
widget
-[widget]
Hoping that it would result in searches that would include "city widget" or any multi-keyword search, which would result in lower impressions and would make my negative keyword list more effective.
I guess it turns out that this doesn't work with adwords.
So, what are my options? Giant negative keyword list? Huge list of phrase match keywords? Or am I trying to do the impossible?
Sorry for the long post. Thanks for the help!
If you bid on:
widget state
widget city
Then searches for "blue widget in state", which seems relevant to you, your ad would appear, where with exact matches, you'll never get all those odd little search terms which eventually ad up.
Then use the cities where you don't sell widgets in that state as negative keywords, so "widgets in city state" would only appear if your city was the city listed.
