I'm hoping maybe one of you has encountered this problem before and can offer a solution or at least some suggestions. :)
I currently have 11 ads running on Google for a specific product, using one keyword per ad. I have two ads that are proving to be especially problematic.
Both of the ads are based on certain industry acronyms that refer to the product that we sell. (For example, "CRM" for Customer Relationship Management or "ERP" for Enterprise Resource Planning.)
In both cases, these ads are generating WAY more impressions than the other ads I'm running, but generating way fewer clicks. The result, of course, is that the ads are disabled by Google. I've tried tweaking the headline and text several times to no avail.
What's interesting is that our competitors (of which there is only one for one of the keywords) ads appear consistently and without interruption. And interestingly, the accompanying "organic" listings are all over the board and don't necessarily refer to the products that we or our competitors sell.
I've looked at the optimization tips and at our competitors' ads and I don't think their ads are any better than ours.
Anyone have any clues as to what might be happening here?
Thanks in advance,
G.
these ads are generating WAY more impressions
It can only mean that you are not using enough "key phrases" like CRM products, CRM software, CRM solutions and so on. Head to the Overture keyword suggestion tool at [inventory.overture.com...]
and enter CRM in the search box. Make sure you add plurals too.
Do not bother creating seperate adgroup for each keyword - add around 10 keywords per adgroup. After you add all the possible prefixes and suffixes to CRM, do the following -
- As martini says, include [CRM] in the adgroup containing the keyword CRM.
- Increase the CPC of this particular adgroup.
- Make sure CRM is mentioned once in the TITLE and again in the BODY of the ad copy.
Now check the stats after 24 - 48 hours. If you see something like -
CRM - 10,000 impressions
[CRM] - 2,000 impressions
it means you have more work to do. Try to add more key phrases related to CRM.
Check the stats after 24 - 48 hours.
I used to do "widget", [widget] and widget then watch my referers to find the other keywords folks use, so after a day I could add
"red widget", [red widget], red widget
and
"blue widget", [blue widget], blue widget
and so on. Keep addignthe better targeted phrases, and keep an eye on your referers. If it's not high traffic, add a scripton the landing page that sends an email with hte referer to yourself, and have your email client open, refreshing all 5 mins. Nothing like quick feedbacvk. you'll find a whole bunch of related phrases quickly.
Also what are your average positions? I usually avoid #1 due to excessive cost, but I aim for around 2-4 which is usually much cheaper.
check for all phrases and combinations. The less targeted ones leave in at lower bids (I leave "widget" at $0.05) so they don't acrueimpressions so fast.
Let as know if you're managing.
SN
