Ad Distribution With Broad, Phrase, and Exact KWs

[Presto]

Can someone give me an example to how ads will show for certain keywords. For example:

If I had the keywords red widget, "red widget", and [red widget], when will my ad show?

[poster_boy]

If you search for "Keyword Matching Options" in Google, the very first natural result will give you a very good summary.

Good luck!