Any ROI-based political, enviro or socially-themed campaigns?

[shorebreak]

We're all aware that paid search is being used by political, environmental and social orgnizations. That said, however, is anyone aware of such campaigns that are being managed to the same sort of ROI goals & constraints that for-profit sectors use?

The idea of tracking and optimizing to ROI goals in this context is of particular interest to me.

Thanks,
Shorebreak

[burgeltz]

I saw a terrific presentation by RedBoots at SES on a campaign for the Pew Trust. But its focus was public relations, not ROI.

I've done a bit of pro-bono work for non-profits. The ones I've worked with were barely getting their head around search, let alone ROI-based marketing.