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Split testing landing pages

         

gadgetguppy

9:32 am on Jun 17, 2006 (gmt 0)

10+ Year Member



Hi,

I'd like to split test my sales copy and I've heard that you can use a script to split the traffic between two landing pages. I use Google Adwords to drive traffic to my site.

Where can I get a hold of a script that will help me do this?

Thanks in advance

poster_boy

5:38 pm on Jun 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You don't need a script... just add an additional creative with a different landing page URL. Make sure to check "Rotate: Show all ads equally" under campaign settings so your test is evenly split.

gadgetguppy

5:53 pm on Jun 17, 2006 (gmt 0)

10+ Year Member



Hi,

Thanks. Just another question. If I do that how do I determine which landing page made the sale since Google reports only the keyword conversion without identifying which rotated ad brought in the sale?

poster_boy

6:49 pm on Jun 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The easiest is probably Google conversion tracking - conversion stats can be pulled via an ad text report.