Tracking Changes

[Great White Shark]

Hi all,

This is my first posting on this forum. Can someone please tell me if it is at all possible to track changes made to keywords in different adgroups. I make so many changes such as changing bids, moving keywords to different ad groups and other changes on a daily basis. I would like to know what is the most feasible way to track changes and to see if your changes were for the better or for the worse. If this is not possible to do in adwords, is it at all possible to do in a program for ppc management.

[eWhisper]

In the tools section of AdWords, there is a 'change history' to see what was changed and from which login.

I belive in the latest edition of the editor there's a comments field as well.

[Great White Shark]

Yes true. I use that feature occaisionally. However, Im looking for something more graphical and descriptive. Something that gives you the overall picture of clicks in relation to bid changes. Theoretically you can get this information by checking stats on a particular day for your campigns, but if you have to do this for every change you make, you would end up spending a day just monitoring changes.