[edited by: Marcia at 1:51 am (utc) on July 6, 2003]
[edit reason] No direct appeals, please. [/edit]
Contact Google with proof of trademark ownership and it seems they will most likely stop competitor ads running.
You or your solicitor contact the competitors directly and politely put your case.
They will tell you to fax an official statement to Google, and to mail the hardcopy to their specified address. The offending ads will get zapped within 1-2 weeks.
We had same problems for months now.
If the competitors are larger companies such as eBay or Amazon, they just disregard our request of removal.
Our company is not small but spending much less than above two guys.
We filed a formal complaint more than a month ago with no response.
What we have been doing is bidding on our name against the competitors. It is absurd.
Do you have any other suggestions that contacting Google or Ebay or Amazon?
Thanks,
When we receive a complaint from a trademark owner, our review is limited to ensuring that the advertisements at issue are not using the trademarked term as a keyword trigger. If they are, we disable those keywords from the ad campaign. Please note that any such investigation will only affect ads served on or by Google.
[google.com...]
I am confident you will get results very quickly...
Shak
I will try it again.
I think the DIY solution would be, to type the trademark into Google and bribe one of your kids to hit the F5 key 1000+ times .
The ad would go belly-up through lack of CTR.
Anyone see a problem with that?
Better to contact Google about it, or the companies in question.
although PPC fraud does take place, your method would NOT work :) - although it does sound like a way to let off steam.
hitting F5 is not the answer, lets play by the rules...
Shak
I don't have any problems with competitors, it was just an idea to expand the original thread.
Hitting F5 would be generating searches, not click-thrus.
Is there a fraud filter on searches?
Presumably no one would include their own trade-mark as part of an adwords campaign. Maybe mis-spellings, but anything else would be a waste of money, as trade mark only search should show trade-mark holder in #1 spot.
shak, I take your point on playing by the rules.
Presumably no one would include their own trade-mark as part of an adwords campaign. Maybe mis-spellings, but anything else would be a waste of money, as trade mark only search should show trade-mark holder in #1 spot.
ahem, yes :)
thats how it should work I think, but when creative agencies and mad designers get hold of websites, you would be surprised at what they can achieve.
most hotels suffer this problem :)
Shak
Still, I don't believe in tricks.
Additionally, I've had at least half a dozen, probably more, bidders bumped off a variety of keywords for different reasons- no problem. It's been a smooth and straightforward process, which is why I'm having trouble understanding why anyone else is having a hard time.
isn't this simply against Google's editorial guidelines as the keywords lead to an ad which is not relevant?
I don't find it irrelevant. A client once presented me with a lousy software program to use. I hated it.
So I Googled the name of the product and clicked on an adwords for another company- and found software that was ten times better than the first one.
Searching on a product name can bring extremely relevant results.
