Calculating CPC for an Ad

[anoopsinghal80]

Dear All,

I am looking to buy a Sponsored Link in Google for the few keywords.

When I look into the Adwords Traffic Estimator it shows me that there
is not enough data to calculate the figures.

But when I search in Google for those keywords I see lots of Sponsored
links coming up.

PS: my keywords are region based (means I want when anyone searches for
a specific region in Google World Wide)

Kindly let me know how can I found the Bidding Cost.

Thanks & Regards

Anoop

[resham5]

the cpc which the traffic estimator predicts is on the basis of the competition present for that set of keywords but the estimated clicks is on the basis of past performance of other advertisers.
What you could also do is, go to the edit keywords tab in any of your ad groups, and when you see traffic estimates it will show you the expected clicks/day and the min. bid for the words to be added.