Tracking incoming i/p - abusive clicks on google ads

[Louise]

Can someone advise me how I can identify clear abuse of add clicking please? Recently I noted very high click rates that appear to have a definate add word pattern on the adds I'm managing for clients.

Any help would be really appreciated.

Kind regards

Louise

[gregbo]

Well, "clear abuse" is highly debated on these and other forums.

What do you consider to be tolerable ROI? Express this in terms of unique IPs, cookies, browsers, referring URLs, conversions, money, or whatever you use to track your site's productivity. Anything beyond that might be fraudulent, or it might be nonconverting traffic. But ultimately you have to decide what you will put up with.

[wired in asia]

I recommend you install the google conversation tracking (it's a real eye opener!), install a good stats program and sign up with a PPC auditing service (such as Who'sWho..).

This way you can do some nice cross checks.