What's this 5th line on AW ads?

Below the URL, Never seen it before today

[brizad]

I've seen a 5th line under the URL in AW today. How do I get that going? Is that some version of local search? If so the company that has this is not local.

As an example...

Very Cool Widgets
really low prices
super deals
www.domain.com
San Francisco-Oakland-San Jose, CA

[toddb]

yeah that is when they have targeted local search.

[brizad]

This showed up in regular search NOT a local search. I've seen local search where it shows you a map to the store location. But the company that has this ad is in another state 2500 miles away. How does that work?

Can you target local search when you're not even in the state? That seems a littld odd.

When I've experimented with making an ad for local search it asks for the business address and shows that address on a map. The ads I'm seeing also show one from a web portal that obviously doesn't have a real store.

[eWhisper]

The geographic display is from local targeting. When you change your 'Locations' (in the campaign settings) to show only to a state or metro area, then the location shows below the ad.

Anyone can target a geography, regardless of their location or even having a physical business.

It sounds like this is being confused with the local business ads [webmasterworld.com]. Those ads can only be targeted to a physical business address.

Google also has a flash presentation [services.google.com] about local targeting.

[brizad]

That's interesting. I never heard about that. I've always just picked a whole country.

I've looked at the states/regions/metropolitan areas section and see that they have pretty much all of the majors listed. If I were to pick all of them I assume that would cover most of the people in the US right?

However, if someone from a small town outside of one of these metro areas made a search, would my ad show or not?

[michaelhood]

Google's Geotargeting doesn't seem to be very accurate.. It doesn't recognize my office (which is on Cox cable, most popular ISP in Socal) as being in California.

But my home connection sees California ads.

One example of dozens of cases I've confirmed.

[california mortgage] (and variations) gets more impressions than geotargeting [mortgage] to California. That should give you an accurate picture of the state of the system.

[brizad]

Google's Geotargeting doesn't seem to be very accurate

That may be the issue of why my CTR has gone down by 1/2 since I added it. That was a shock. It works fine from my home but who knows what everone else is seeing.