Major change to Adwords

Only mentioned in their blog so far...

[robertskelton]

Broad & phrase keywords are now going to show up for searches that more closely match them (if the keywords are non-commercial), and for searches that are less related than before (if the keywords are commercial).

This is a major change, and could significantly affect the costs and value of the ads Adwords advertisers run.

So far it has only been announced in the Adwords blog. I'm presuming it will show up as a message in the Adwords system, or as an email to advertisers, but knowing Google, maybe we were lucky to even have the chance of stumbling across this info in their blog...

[gopi]

I think they are going after ebay affiliates, adsense arbitrage sites bidding non-commercial generic terms!.

[running scared]

Also being discussed at [webmasterworld.com...]