How good are adwords in generating business

[dsowave123]

I'm new. I am considering doing an adwords campaign for my air conditioning business and was wondering what types of sucesses people have had using adwords ads.

Thanks,

Dave

[Green_Grass]

Excellent for driving targetted traffic to your landing page. Rest up to you ...

There is no guarantee for sales.. Adwords only drives interested high quality traffic to your website.. It is how you convert that determines success.

[Matt Probert]

Awful. A complete waste of money.

If your keyword is sufficiently specific to be cost effective, then your site will be listed high on the Google search results for it anyway.

If your keyword is more popular (such as 'sex' for example) then it will cost you too much for each 'click through'.

Matt

[running scared]

Awful. A complete waste of money.

There are plenty of us here who make a living for ourselves and others by driving large profits through AdWords, so a statement like this should always be viewed as a personal experience (which I am sure is how it was meant to be interpreted).

There is of course a learning curve and the comment about conversions is so true. Read widely, experiment, learn, improve, and with time you could be attracting the sort of levels of leads that you never dreamed of. And yes it does work for B2B such as air conditioning.

[anton23]

I don't see it as a waste of money either. Specially compared to other ppc programs. But you should know to use. Choose appropriate keywords, write meaningful ads. Start small and look how it works for you. Specially if your site is new, it may be a good way of driving traffic to it.

[the_white]

I have used adwords for the car rental company that I am working for. Boss thought that it is not something important then I paused the campaigns. It has been 3 days and the statistics of the website and calls of the customers decreased to one in 5 which proves that adwords really matters.

The White

[edited by: eWhisper at 1:59 pm (utc) on April 28, 2006]
[edit reason] Please don't drop sigs. [/edit]

[humblebeginnings]

Adwords works for me! And since there is not so much to lose, I think you should give it a try. Just don't burn your budget all at once!