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Changing website to reduce bid to activate

         

Jon12345

5:24 pm on Apr 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Site A has Keyword X as inactive with a bid of $1 to activate. If you create another campaign and target a different site, will you still need $1 to activate or does it have the effect of reseting it? Does the history have an ongoing influence?

AdWordsAdvisor

4:12 am on Apr 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Site A has Keyword X as inactive with a bid of $1 to activate. If you create another campaign and target a different site, will you still need $1 to activate or does it have the effect of reseting it? Does the history have an ongoing influence?

Jon12345, the minimum bid for a keyword is unique to the situation in which it is used. So for example, if you were to use the same keyword in two different Ad Groups within the same account, the first of which was well-targeted and the second of which was poorly targeted, then you'd almost certainly have two different minimum bids for that keyword.

AWA