start adwords and overture marketing at same time?

or test 1 until successful, then test the other?

[yubrew]

Started Google Adwords campaign. It's not getting many impressions right now (~20 impressions / day).
Using geo targetting for Maryland, and a national campaign. Doing ~300 keywords in 5 different ad groups.

What should be my focus? I think I should focus on getting keywords with more impressions, and then improve ads to get decent CTR. Then transfer ads/keywords to Overture.

Thoughts? Suggestions?

[poster_boy]

They're really two different beasts. Adwords should be your focus based on traffic potential, but many aspects don't translate to Yahoo... i.e Different creative specs, different matching rules, no plurals, volume requirements for keyword submittal, etc.

I'd play with each. Learn the positives and negatives. You'll likely find sweet spots on each - just more of them on Google.

[biking4jesus]

as poster_boy said they are really two different beasts. as i've found out adwords is much much easier and simpler to maintain all my keywords (60k) than overture. overture you will find can be troublesome to setup and get going. like also mentioned, not everything transfers to overture from adwords so easily and you have to rework things.

[roxyyo]

Adwords and Yahoo also differ demographically...

I would start with AdWords and get a handle on managing that first, it's an easier interface. Especially if you are managing the campaigns yourself, you may find it too much maintenance to watch over 2 separate accounts until you get the hang of it.

[yubrew]

Thanks for the responses! I'm going to work Google until my CTR is better than 2%, and then work on Overture.