Question regarding Adwords campaign (Need Expert)

[mattb20]

Hello.

What I have put together is that we have virtually 50,000 keywords heading to one landing page.

The 50,000 keywords are relevent... We have about 9,000 products and about 6 or 7 ways to write each keyword amounting to the 50,000

Here's my question...
1> Is the one landing page strategy a good idea to get the most out of google? or... Should I create pages for each of the 9,000 products and setup different keyword lists and campaigns for each product?

Thank you for the help.

[TerriGW]

You have 9,000 products on one landing page? We have about 7000 sku and hundreds of web pages. I made very specific campaigns for each product group, and ad groups inside of each campaign, and each has its own unique landing page. I get very good results that way.

[poster_boy]

Is the one landing page strategy a good idea to get the most out of google? or... Should I create pages for each of the 9,000 products and setup different keyword lists and campaigns for each product?

The latter. Web visitors are fickle folk... show them 9,000 products when they just want to see the one they searched for and they'll abandon so fast your head will spin.

[AdWordsAdvisor]

The latter. Web visitors are fickle folk... show them 9,000 products when they just want to see the one they searched for and they'll abandon so fast your head will spin.

Nicely said, as always, poster_boy. ;)

Agreed.

mattb20, AdWords is designed around the concept of targeted Ad Groups (and an Ad Group ideally is a small group of specific keywords about one thing, and a brilliant ad about the same thing). Organizing your advertising in this way allows you to show a user an ad about exactly the same thing they searched on - and then, ideally, when they click on your ad, you'd take them to exactly the right page too. This substantially increases your chance of turning a click into a conversion, in my opinion.

AWA