googles estimated CPC tool?

where is it

[crimsonblack]

I know they have somehting that shows how much you should have in your account per day

But im trying to find out how much i should set my bids at so i can see where i will be placed.. does google have a CPC estimation tool?

[LifeinAsia]

Your placement depends on many factors (with your max. bid only being one factor) and your placement changes constantly.

[crimsonblack]

they honestly dont make it easy do they?

Overture, Miva are a TOTAL breeze to use..

adwords is so confusing.....

[sem4u]

They do have a tool but:

1. It has never worked properly IMO.

2. It doesn't work because of the complex factors in working out the bid price (CTR etc)