Now, their not really competitors as my site advertises their products (much as Froogle or Kelkoo do) - however I do want to steal as much of their traffic as possible as my main source of income comes from the 10% commision I receieve on any sale I send.
Here's my problem: As I understand it Quality Score (and/or Ranking) in a very simplified way = CPC x CTR
If that is true then I need a CTR of 16.7% for my campaign (not keywords, campaign) in order to be ranked near my top competitors with my measly $0.36 CPC allowance. If I could improve my conversion rates, or up my average sale I could just throw more money at the problem, but i'd rather up the CTR and pocket the profits
So my question is therefore is this feasable? Can a CTR of around 16.7% be achieved?
Perhaps its worth noting that I'm in a highly competitive market with over 90 other ads to compete against and at the moment over all of Googles search sites I average a position of between 15 and 20 (I do not use Content Network).
And also at the moment my campaigns best CTR is 3%....
Bid amounts may be significantly different between Yahoo and Adwords.
This is very true. Because Yahoo doesn't penalize poor CTR (or irrelevance, for that matter), many companies can and do bid much higher amounts on Yahoo.
Not to mention that there's usually a large gap between the each max bid and actual bid.
Clearly Overture Bid Tool is lying.
Clearly Overture Bid Tool is lying.
You conspiracy theorists are really stretching the boundaries of logic.
Enough to keep me away from YSM for a while.
Israel
