Google Adword - CTR rates

Can a reporting tool affect your CTR rates?

[GlynMusica]

Google adwords need to maintain a CTR of 1% if memory serves. If not then they get flagged in your account. If that's true then does that mean that if I had a keyword reporting tool running on Google (which I don't because the optimisation I do doesn't require 10000s reports to see which keywords I scored on) and let's say I ran that many times, would the CTR go down on the Adwords even if the page is not shown in a browser but merely shown to a reporting application, with the data parsed and stored in a report? If so, then that's something that should be sorted out - Adwords customers could be getting lower CTR just for that! Either by way of giving SEO's a unique place to login where they can query the DB with adwords disabled or some other solution would be preferred. Because Adwords users could have their listings dropped not because of innefectiveness of CTR but just because of many reports being run on the main Google Domain.

Is this true?

Glyn.

[jeremy goodrich]

>>>>>>>let's say I ran that many times, would the CTR go down on the Adwords even if the page is not shown in a browser but merely shown to a reporting application, with the data parsed and stored in a report?

Ok, so:

If you run an automated application to parse the Google SERP - yes, that will count as an 'impression' unless they *know* you are a bot, then of course, they will ban your ip address because automated querying is against their terms of service.

Now, if you are using the Google API - it's fine & dandy, and won't count as an impression when you use the Google API to automatically parse the Google SERP.

Does that help? :)

[GlynMusica]

That helps me a lot. I was wondering how sometimes when adding Adwords of a powerful nature the CTR rates were going down so quickly, even when the titles and descriptions were good.

It seems to me that those webmasters running queries, such as those against the powerful keywords, could be contributing to the quick fall of the CTR

Didn't know about the API, so thanks.

Glyn.

[dmorison]

How often are you wanting to run these tools?

Can't you just pause your campaign for a couple of hours during your quietest time for referrals and run your reports then?