Keyword Tool Now Includes 'Add Negative'

And suggestions for the tool

[eWhisper]

Negative keywords are very important to manage your visibility correctly. Google has recently added another tab to the keyword tool which is 'possible negatives'.

This makes it very easy to add negatives to an AdGroup when you're looking for new keywords.

This tool is quickly becoming more and more useful, but there are a few things that would make it even more beneficial.

1. Have the ability to add to campaign negatives instead of just adding these keywords to the AdGroup in the new 'possible negatives' keyword tab. (of course, it would still be nice to have an easy way to copy all of the campaign negative keywords as well).

2. Allow one to see this data on the keywords already in an AdGroup. A quick 'import existing keywords' link that brings in just the keywords from the AdGroup so one can use all the drop downs to see this data for the current set.

3. On the 'match type' drop down box, when adding keywords to an AdGroup, allow more than one match type to be selected (i.e. let me add phrase and exact at the same time).

More about negative keywords:
[webmasterworld.com...]

Location of the new KW tool:
[adwords.google.com...] (it can also be found within each AdGroup - the best place to access it when adding info to an account).

Edited - Spelling

[edited by: eWhisper at 5:15 pm (utc) on Mar. 28, 2006]

[AdWordsAdvisor]

Thanks, as always, for your very useful feedback eWhisper. I'll pass it on to the right team shortly.

(In this case it'll be especially easy, as the point person sits about 12 feet away...) :)

AWA

[cline]

I still prefer the old keyword sandbox, which I continue to use.

One of the big annoyances of the new keyword tool is that it does not readily incorporate all of the negative keywords already included in the targeting.