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Advice on how to get more clicks

Google never spends my daily budget

         

MediaSpree

9:19 pm on Mar 25, 2006 (gmt 0)

10+ Year Member



I have 5 ads all relating to widgets but with different copy. My ads average around position 4-5 which I feel is adequate. I spend between .03 and .25 cents per click depending on the keyword. The ads are served 100% of the time, CTR hovers around 1% (so far this month it has shown approx. 500,000 ads and i have gotten approx 5000 clicks with average codt per click .04) My question is I have a daily budget of $100 I am willing to spend. Adwords usually spends about $10. So where do i begin

just use my most clicked ad?
add more keywords?
change ad copy?

humblebeginnings

11:03 pm on Mar 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How many keywords do you have? Make sure your adgroups are filled with loads of relevant keywords!

Israel

1:28 am on Mar 26, 2006 (gmt 0)

10+ Year Member



MediaSpree,

If you're getting an average of 4 cent clicks with a 1% CTR, it sounds like you're in an area without much competition. You may be getting all the searches that come in for those words as it is. Google can only deliver if people search.

As HumbleBeginnings suggested, refining that list with more relevant keywords and variations may bring in a wider range of visitors. That is, if there are indeed more prospective customers that you're missing out on. They could be searching for your product or service using terms that you haven't stumbled upon yet.

Trying new keywords and testing (not hastily changing existing ads!) new ads should always be an ongoing process to improve ROI.

Israel

BillyS

1:41 am on Mar 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>My question is I have a daily budget of $100 I am willing to spend.

What did the Adwords campaign tool tell you was the right daily budget for your campaign(s)? Was it over $100?