Secondly, I specify the keyword bid amounts for my existing client. Obviously, I'll keep both clients seperate and act with integrity but I can just imagine the situation where the new clients ads start to appear against the same SERPs as my existing clients ads and they start a position 'war'. If they both ask me to bid higher than the other I'll be stuffed!
Just one thing: I can't afford to turn the potential client away. ;) Any thoughts welcome!
Just one thing: I can't afford to turn the potential client away
(from a guy that wrote The Complete Idiot's Guide to Consulting)
Perhaps a good question to ask yourself is whether you can afford to NOT turn the potential client away.
I'll only ever know the answer to that after things go wrong. In the meantime I have to plan to make sure they don't!
I think this is a situation where you "should" know the answer, even if you don't know the answer. I have a pretty good idea of some of the risks involved in putting myself in a clear conflict of interest situation.
The dangers and risks in my business for doing so are simply not justifiable by any short term desire to make a buck.
I'm afraid you're the only one that can assess your risk levels for doing this, though, and what risk levels you can live with, and what's important to you.
Have you thought through the downside?
Firstly, will Google mind me using the same account to run ads for two seperate web sites that provide the same service, and therefore I'll be running both ads against very similiar keywords?
Firstly - if you have only one account, both ads will never show up together. I mean - the ads will "rotate" for the same keyword.
If you want (and only YOU know if you really want or not :-) to run campaign for both, then start another account and link both in MCC: [adwords.google.com...]
dave741 - Thanks for the great pointer there. I never knew about linking the accounts like that. I shall definately use it if my pondering leads to one particular answer... ;)
