I'm giving things until tomorrow a.m. and I guess if ad approval hasn't happened by then, we're just going to turn off all our ads until things improve.
Anyway, is it just us? What are you guys getting in terms of approval time? If approval is typically over a week, we'll just permanently shut down all our content network ads.
There have been a lot of new and edited ads hitting the approval queues in recent weeks - and you may be assured that we are working hard (in all the appropriate ways) to get ahead of this curve.
That said, I do certainly apologize if ad approval has been taking longer of late.
AWA
There have been a lot of new and edited ads hitting the approval queues in recent weeks - and you may be assured that we are working hard (in all the appropriate ways) to get ahead of this curve.That said, I do certainly apologize if ad approval has been taking longer of late.
Thanks AWA. I sent if an email earlier today.
Reasons for the slow response time (if that's actually happening) aside, a slow approval rate simply doesn't allow us to do what we want with image ads and site targeting. The two major variables we need to play with are the actual image ads (varying on size and content), and the actual sites targeted (if we're looking at the latter).
If it's going to take us a week+ to get ads approved the do-evaluate-redo cycle becomes way too long and arduous to justify the investment of time into the content network.
The OTHER point I just HAVE to make is that since you are vetting the ads, and it's a slow process, why am I seeing ads in both the serp pages, and my own site for generic, junk sites that are simply targeting with wildcard type keywords?
We're kind of losing on all sides. The approval process takes a long time on the advertiser side, BUT the quality of the ads I'm seeing (both on my site and on the SERPS) is just horrible.
It's getting a little bizarre, and the junk ads that have been approved (hence they appeared on my sites) are lowering the value of adwords to visitors in general.
This is becoming abundantly frustrating. Some of my ads will not show for weeks - and then miraculously appear a few hours after I contact my ad rep.
Something needs to be done to give those with a clean history - more leway.
The ability to focus on customers that want what you have is what made google so big. Without quick A-B testing a lot of that focus is lost.
The ability to focus on customers that want what you have is what made google so big. Without quick A-B testing a lot of that focus is lost.
So true. I just turned off more of our content site targeted campaigns, since all I was doing was burning money, basically.
If our ROI was decent, (that's not Google's responsibility), I might be more patient. I'll think on things a day or two to decide if we should terminate all content site ads.
Our plans were to ramp up...sigh.
Side note: With site targeting it appears one can only target a SINGLE section or page rather than a number of them on a site. That's another reason we're just thinking of shutting down our hoped to be experiment.
I imagine one could get around that by setting up different campaigns, but that would involve creating the creatives, and...guess what? Waiting for approval.
We've started looking at alternative places to advertise.
Our March Madness image campaign is dead in the water w/google.
Test, measure, an adjust. Is affected by TIME.
