Foreign Language

Help

[ember]

If I want to place ads in a non-English version of Google, do I need to write the ad in that language or can I write it in English? Will Google translate it and serve it in the language of the country in which it appears?

[poster_boy]

You may either serve it in English or translate it on your own.

[Eurydice]

And you need to use country and language targeting in the campaign setup.

[deep_alley]

Google does not translate ads.

[AdWordsAdvisor]

ember, as deep_alley says, Google will not translate your ads - they will appear exactly as you've written them, in what ever language you've written them.

I hope you'll to take a look at the resources below from the AdWords Help Center, and the AdWords Learning Center - which will give you what you need to know to proceed.

From the AdWords Help Center:

How can I target my ad campaign by language and location?
[adwords.google.com...]

From the AdWords Learning Center (HTML version)

Lesson 2a: Targeting by Language and Location
[google.com...]

Please note that there is a multimedia version of this lesson (2a) as well, available from this page:
[google.com...]

AWA

[ember]

Thank you all!