Have only ever tried over the last 4 years to get into the organic results in Google and despite high rankings, the hits are minimal and also see that the sponsored parts on the Google results pages are getting more and more prominent.
Has anyone seen a big difference in more hits and more customers when trying one of the sponsored sections in Google please?
Any help appreciated.
Dexie.
they are adwords that show on the google pages, somtimes along the top and at the sides as well.
it all depends on what industry you are in if you will get more from being no 1 in the organics or the top ppc spot.
a few of my sites get more traffic from being the top adword ad and some sites get more traffic from being no 3 in the organic listings. just depends on the target user group.
i tend to find that the more elderly users will click on the sponsored listings before the organic ones. that is about the only testing i have done and got conclusive results.
the best thing to do is to test it out for yourself and see how it goes.
hope this helps.
briggidere
They are often called 'premium listings', 'going north' and a few other names (sometimes ads in the blue box).
Basically, if you have a high enough quality score and CPC, and you're in the top few positions (depending on how many Google shows for that keyword) your ads can be promoted to the top spot.
There seems to be 2 different parts - 1 section in blue at the top and the other part on the right - do you pay the same for both sections? Are they both called the same thing - adwords?
Dexie.
Any help appreciated.
Dexie
Quality ScoreThis is the basis for measuring the quality of your keyword and determining your minimum bid. Quality Score is determined by your keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, the quality of your ad's landing page, and other relevancy factors.
Unless anyones got any other tips I'll enrol within the next couple of days.
Unless anyones got any other tips I'll enrol within the next couple of days.
Glad to hear of your interest, Dexie. If you do start with AdWords, here are a few of my favorite tips for success - the result of working with a couple thousand advertisers over the years. ;)
* Learn as much as you can before starting, by reading this Forum.
* Also make use of the free resources provided on the AdWords site, notably:
The AdWords Help Center
[adwords.google.com...]
The AdWords Learning Center
[google.com...]
* Pay particular attention to account structure. Learn what Campaigns are for, what Ad Groups are for, what multiple ads within an Ad Group are for. Then design your account and build it, rather than throwing it together as quickly as possible to get it done.
* Expect a learning curve. Few advertisers start out with the perfect mix, right out of the gate. So expect to spend some time and effort learning, building, testing, monitoring, changing, learning, building, testing, monitoring, changing...
* Bottom line, you'll get out of AdWords what you put into it...
Here are some other more granular tips, quoted from another useful thread, which is here:
Google Adwords Rules of Thumb
[webmasterworld.com...]
* Be very targeted rather than general - every step of the way.
* Send the user to the most appropriate page on your site.
* Think like your potential customer. Meet their needs.
* Forget you are an expert on your business for a while. What would your customers search on to find you?
* A few brilliantly chosen and highly targeted keywords are worth more than a thousand randomly selected ones.
* Use Ad Groups to your advantage, to advertise in a very targeted way.
* Negative keywords are your friends.
* Shop in the first 100 or so search results for negative keywords.
* Don't expect your account to run itself. Manage the heck out of it.
* Read this Forum daily. Read the AdWords Help Center as often as you can force yourself to do it. ;)
* Test! Test! Test!
I wish you the best of success!
AWA
