keyword matching options

[jackdack]

I've always used broad matches, is it worthwhile using the others as well ie. for every phrase have
1. blue widget
2. "blue widget"
3. [blue widget]

it's massive duplication but is that a better way to have all three listed so they perform better and cover all search types?

Thank you

[edited by: mona at 1:10 pm (utc) on Mar. 6, 2006]
[edit reason] no specific KWs please -thxs! [/edit]

[poster_boy]

I've found great value in splitting out match types.

Once you test this on a smaller segment of your campaign, you'll get a better idea of which keywords make sense to split out and which ones don't - helping to somewhat limit the massiveness.

[jackdack]

great thanks. other than the adminstration challenge, is there any problem with having a massive adgroup? (similar question to my other post) thanks

[poster_boy]

Well, there are limits to the # of campaigns allowed in an account, # of ad groups allowed in a campaign, and # of keywords allowed in an ad group.

The limits depend on what "type" of account you have, so you'll need to develop a structure to accomodate for all the additions.