Google Search Or Search Network?

Which has better conversions?

[davewray]

Just curious if anyone has done testing to see which has a better conversion rate. I'm interested in those who have experience in the finance leads area. Does Google search convert better than the search network? Reason I ask is because I'm thinking about turning off the search network to see how Google Search on its own converts, but thought I'd see if others had experience first...

Dave.

[poster_boy]

Certain slices of the search network outperform Google by far, but Google as a whole converts better for me, but only because of a handful of deadbeat search network partners.

[beren]

^^ I have found the same thing.

[DamonHD]

Hi,

IMHO it depends on the topic (ie keywords) and the geographic area that you are advertising to.

For example, I am very careful with the Search Network in AsiaPac (Thailand seems to be particularly dodgy for my topics for some reason) though with lots of negative keywords things are a little better.

There are some egregious paid-to-surf sites that you want to avoid one way or another in any case...

Rgds

Damon

[davewray]

Thanks guys....maybe I'll go ahead and try turning the Search Network off to see how it works out. If I can raise my bids to increase click volume yet maintain ROI that would be the best thing....if it fails, I can always turn the Search Network on again ;)

Dave.